This June, we’re celebrating not only our third year in print, but our first full year of covering information along the Grand Strand as The Coastal Insider. The expansion happened organically; we hit unprecedented levels of growth in our first couple of years, and realized that we were providing something that was both needed and wanted in our community. When we saw how well it was received, we realized there was an opportunity to inform, connect, and help build community in other areas along the Grand Strand.
We sought to highlight the unique personalities of those places, so we now include information directly from representatives of Myrtle Beach, Surfside Beach, Carolina Forest, North Myrtle Beach, and Little River.
Our decision turned out to be a smart one. Since implementing the change, our circulation reach has increased dramatically. We now cover a distribution area that stretches from Pawley’s Island, to Carolina Forest, to Little River. This was a big step, and we’re excited for the ways in which this continues to foster even greater connection in our city.
Myrtle Beach as a whole continues to grow. When people newly move into the area, they now have access to a free publication that informs them about what’s going on all over the city. Our decision brings much needed information to those who are getting acclimated here and don’t know where to find services, and helps our advertisers have a broader reach. Our publication is deep-rooted now into the overall community.
To make sure that message reaches the broadest readership possible, we chose to have a print publication in addition to digital one, as many who move here are retirees, and come from a paper rather than a digital world. It has turned out to be more popular with everyone of any age demographic. As always, we appreciate your support and being able to serve you. And stay tuned for new great developments in this, our third year.