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MEET THE TEAM

Learn about us, where we come from and what The Coastal Insider is all about. The Coastal Insider is a monthly publication all about what’s happening with events, businesses and residents in Myrtle Beach and surrounding Grand Strand areas in Horry County, SC.

The Coastal Insider shares stories about local businesses, culture, dining, events and entertainment in our surrounding coastal communities of South Carolina. Our purpose is to connect readers of the Grand Strand and tourists with our unique communities of the Myrtle Beach area.

Jim Parker

Jim Parker

Co-Founder

Megan Parker | The Coastal Insider | Team | About US

Megan Parker

Marketing Director 

Latoya Grayson | The Coastal Insider | Team | About US

Latoya Grayson

Public Relations

Rachel Ogg | The Coastal Insider | Team | About US

Rachel Alcazar

Graphic Designer & Writer

Solly Edwards | The Coastal Insider | Team | About US

Solange Edwards

Web Designer & Analyst

Maddie Boermeester

Writer and Marketing Executive

Charlie smiles happily at the camera

Charlie Dog

Mascot

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Jim Parker

Jim Parker

President & Broker-in-Charge

Jim Parker is the Co-Owner of Real Living and Broker-in-Charge at BHHS Coastal Real Estate and The Coastal Insider. In 1983 he entered into the real estate industry in the Myrtle Beach area and hasn’t looked back since. Jim thrives on the opportunity to encourage his team to take chances and dream big. On any day you will most likely see him surrounded with our team, collaborating new and exciting ways to educate and connect our community.

His commitment to hard work and dedication to success began in Camden, SC. There, he worked tediously on his family’s 200-acre farm. Jim has never deterred from hard work, and by age of 15, in addition to working on the family farm, he began working at a recycling center; chopping wood in the wintertime for his family and community; and delivering the Camden Chronicle to local businesses in the area.

From 1978 to 1983, Jim served in the U.S. Air Force at the Myrtle Beach Air Force Base before beginning his real estate career. In 1983, Jim purchased the agency he was working for and turned it into a general brokerage, Parker Realty, Inc. Three years later, Jim started Commercial Landtec Corporation, before partnering with John Jobson in 1993.

For nearly 27 years, Jim and John have developed and transformed countless businesses along the Grand Strand including: BHHS Coastal Real Estate, Commercial Landtec, Palm Shores Development Corporation, Site Tech Systems, The Coastal Insider, and Coastal Lifestyle Homes, Ltd. Serving the community has been Jim’s life’s work and he’s not done yet!

Megan Parker | The Coastal Insider | Team | About US

Megan Parker

Marketing Director

Megan Parker, Creative Director / Graphic Designer / Photographer is the daughter of Jim Parker, our co-owner of the Coastal Insider. Born in Myrtle Beach, she loves traveling, yoga and jet skiing on the waterway with her mom, Donna. She lives in Market Common with her stellar partner, Jonathon Jarabek. She spends most of her days hanging out with Charlie (of Charlie’s Corner) while working on Graphic Design, Art Direction and Photography for the Insider.

“I’m gaining a great deal of confidence from being in a well-structured and professional environment, where I receive positive reinforcement and mentoring throughout the many aspects of business, not only from my dad, but also from his business partner, John Jobson.” Megan studied photography at Winthrop University, has a degree from Coastal Carolina University, and has travelled extensively both domestically and internationally as a fashion and product photographer. Her vision is to serve Christ by “seek(ing) first His Kingdom and His righteousness” (Matthew 6:33).

Latoya Grayson | The Coastal Insider | Team | About US

Latoya Grayson

Public Relations Director

Latoya Grayson, Marketing Director is from Andrews, South Carolina, aka, the home of Chubby Checker.  She is currently living in Socastee, Myrtle Beach.  Some of the other places she has called home are Jacksonville, Florida and our state capital Columbia, South Carolina.  Her most favorite activity is the “Family Visit.”  And she just adores her family. 

Words that inspire Latoya the most are: “This too shall pass”.  And another important saying in her life is: “Treat people the way you want to be treated”.  As she says these are, “Words I live by.”  She has a degree in Applied Science from HGTC.  Her most rewarding job has been working at the Department of Juvenile Justice (DJJ) and the Camera Surveillance Office (CSO).  At the present time she is Public Relations/Marketing Director for the Coastal Insider.  She says that, “People are my passion.”  Working for this organization allows her to pursue that passion and  to be, “the Best Person I can be.”

Rachel Ogg | The Coastal Insider | Team | About US

Rachel Alcazar

Graphic Designer

Rachel is an award-winning designer who graduated from Winthrop University in 2018 with a degree in Graphic Design. In addition to excelling in their rigorous program, she was a member of several community service organizations and mentored underclassmen. Her senior year, Rachel also had an internship at a boutique design firm called Little Red Bird in Charlotte, where she would assist in various projects in both print and digital media. 

Since joining The Coastal Insider, Rachel has thrived and has proven herself as an integral part of the team. Rachel touches just about every piece of marketing from our company. She creates postcards, newsletters, booklets, social media graphics, The Coastal Insider and Coastal Home Insider, and just about anything else that you see. She works tirelessly to create beautiful pieces and has a passion for transforming abstract thoughts into tangible materials that will assist agents in getting their clients’ homes sold.

Solly Edwards | The Coastal Insider | Team | About US

Solange Edwards

Web Developer

Born and raised in the Algarve – Portugal. Living in the south of Portugal where there are a lot of tourists from all over Europe, she was exposed to languages right of the bat making her pursue her passion for languages. She did interpretations in the Local and Regional Courts of Portugal as well as working in her family based Translation Company which was all done online.

As a street smart person, she acquired a lot of knowledge and abilities in web developing, web designing as well as Social Media Strategies. She can take a basic website look like the most modern and up to date website rich in SEO and keywords. She is a great team player and brings a great light into the Real Living Team.

Madison Boermeester

Marketing Coordinator

Madison Boermeester is the Marketing Coordinator & Data Manager for Berkshire Hathaway HomeServices Coastal Real Estate, Direct Neighborhood Marketing LLC, and The Coastal Insider. She supports market research, subdivision tracking, campaign coordination, content planning, campaign materials, video assets, quality control, and social media marketing for BHHS Coastal Real Estate and Direct Neighborhood Marketing.

Madison also assists BHHS Coastal with select open house and email marketing projects as needed. Through The Coastal Insider, she supports advertiser relationships, proposal preparation, and occasional media coordination. Her role combines data, organization, creative support, and marketing execution to help keep campaigns and partnerships running smoothly.

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