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A MESSAGE FROM OUR TEAM
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I’m originally from Pennsylvania, and moved to Myrtle Beach with my family six years ago. I’m currently a junior at Coastal Carolina University where I’m studying marketing and graphic design. I had the opportunity to intern with the Insider because I’m enrolled in a business initiative at Coastal called CoBE, which group collaborated on a project with Real Living Home Realty Group. One of my colleagues in CoBE was in an internship at the Insider and really enjoyed it— then they approached me to join their team.
I’ve been an intern now since April. I post and update the publication’s social media pages, including Instagram, Tik-Tok, Facebook, and Pinterest. I also help to coordinate what’s needed behind-the-scenes for the videos and photo shoots we conduct for featured area businesses.
I love creating, being in a hands-on environment, and seeing a project come to fruition— it’s why I enjoy being involved with video creation and photo shoots so much. I like setting goals and then seeing results. And with social media, you can see that growth and those results almost instantly.
Inside the pages of this month’s publication, we feature the behind-the-scenes story of the winners of the ER Home, Real Living Home Realty Group, and the Insider’s collaborative $5000 Home Makeover Giveaway.
I set up the Facebook live that we used to share the results of the giveaway. It was inspiring to read the winner’s story and interact with people in real time when we made the announcement. It was great to see the impact it had not only on the family, but with the entire community through their comments, likes, and shares. I’m continuing to improve my social media strategy so that I can help to promote the Insider digitally to as many people as possible.
Additionally, I really enjoy the amount of businesses I interact with through my internship. There are so many in Myrtle Beach that I didn’t realize were here. I’m a big advocate of shopping small and shopping local— and I love that I can find this information all listed in one place— in the Insider.
– Adara Engle
What Most People Wish They Knew Before Moving to Myrtle Beach
The Biggest Relocation Regrets Usually Have Nothing to Do With the House When most people start planning a move to Myrtle Beach, they focus on the house. They compare floor plans, browse listings, research neighborhoods and spend countless hours searching for the perfect property. It makes sense. Buying a home is one of the biggest decisions most people will ever make. But after helping countless people relocate to the Grand Strand, one thing becomes clear: the biggest relocation regrets rarely have anything to do with the house itself. More often, they have everything to do with the lifestyle surrounding it. That’s because while a home is where you live, your daily routine is what determines whether a relocation truly feels like the right decision years later. Can You Picture a Normal Tuesday? Before falling in love with a house, try asking yourself a different question: Can you picture a normal Tuesday here? Not a vacation day. Not a holiday weekend. Not when family and friends are visiting. A regular Tuesday. Where will you buy groceries? How far is your doctor’s office? How long will it take to get to your favorite restaurant, golf course or fitness class? How much time are you willing to spend in the car each week? Those questions may not be nearly as exciting as ocean views or upgraded kitchens, but they’re often far more important when it comes to long-term happiness. Many buyers spend months evaluating homes and only a few minutes thinking about what everyday life will actually look like once they’ve unpacked the moving truck. You’re Buying a Lifestyle, Not Just a Home One of the biggest misconceptions about relocating is thinking you’re simply choosing a property. In reality, you’re choosing a lifestyle. A larger home may come with a longer drive to shopping and dining. A quieter neighborhood may offer more privacy but require extra travel for errands and appointments. Living closer to the beach may provide the coastal lifestyle you’ve always imagined, but it can also bring seasonal traffic and higher costs. There isn’t a right or wrong answer. The key is understanding which trade-offs fit the life you actually want to live—not just the life you imagine while browsing homes online. Vacation Myrtle Beach and Real-Life Myrtle Beach Are Different Many people fall in love with Myrtle Beach while on vacation. And who can blame them? Days are spent at the beach, trying new restaurants and enjoying everything the area has to offer. But living here is very different than visiting for a week. Residents aren’t spending every afternoon with their toes in the sand. They’re running errands, attending appointments, meeting friends for dinner and settling into routines just like everyone else. The beach remains one of the area’s biggest attractions, but what often determines happiness isn’t how close you are to the ocean. It’s how well your location supports your everyday life. The people who relocate most successfully understand this distinction early. They don’t simply ask where they want to vacation. They ask where they want to live. What Many Relocating Buyers Overlook One of the unique realities of Myrtle Beach is that convenience often matters more than buyers expect. A location that looks ideal on a map may feel very different after a year of living there. Access to healthcare, shopping, restaurants and community activities can have a bigger impact on quality of life than an extra bedroom or upgraded kitchen. And once you move here, there’s another reality many homeowners don’t anticipate: everyone wants to visit. Family vacations, holiday weekends and visits from friends become a regular part of life, making those guest rooms far more valuable than they may have seemed during the home search. The Lifestyle Is What You’ll Remember Years from now, you probably won’t remember the cabinet color you chose or whether your countertops were quartz or granite. What you’ll remember is whether daily life feels easy. You’ll remember the routines you’ve built, the places you frequent and the community you’ve become part of. The beach may be what inspires the move. But the lifestyle you create around it is what determines whether Myrtle Beach truly feels like home. Before comparing another floor plan or scheduling another showing, take a moment to think about your future routine. Because when it comes to relocating to Myrtle Beach, the house is only part of the decision. The life that comes with it is what you’ll experience every single day. Planning a Move to Myrtle Beach? Moving to Myrtle Beach is about more than finding the right home. It’s about finding the right lifestyle. BHHS Coastal Real Estate helps buyers, sellers and relocation clients navigate the Myrtle Beach and Grand Strand market. With local expertise spanning the entire coast, the team specializes in helping newcomers discover not only where they want to live—but how they want to live. Office Location: 1232 Farrow Pkwy Suite B, Myrtle Beach, SC
Why Summer Is the Best Time to Clean Your Windows (And Most Homeowners Wait Too Long)
The Season You Spend the Most Time Enjoying Your Home Is Also the Season Your Windows Matter Most Before summer arrives, most homeowners have a checklist. The patio furniture comes out. The grill gets cleaned. Landscaping gets refreshed. The pool gets attention. Outdoor spaces suddenly become a priority again after months of cooler weather. But there’s one part of the home many people overlook until they notice it every single day. Their windows. And during a Myrtle Beach summer, they matter more than you might think. Summer Is When We Notice Our Homes Again There’s something about summer that changes the way we experience our homes. The days are longer. Natural light fills the house. Family visits become more frequent. Patios, porches and outdoor spaces come back to life. Suddenly, homeowners find themselves looking outside more than they have in months. Whether it’s watching the kids in the pool, enjoying a golf course view, taking in the marsh at sunset or simply sipping coffee in a Carolina room, windows become part of the experience. A dirty window doesn’t just affect the glass. It affects everything beyond it. That’s one reason so many Myrtle Beach homeowners schedule professional window cleaning with Window Genie before summer gets into full swing. Myrtle Beach Is a View Market People don’t move to Myrtle Beach because they love looking at drywall. They move here for the views. Ocean views. Marsh views. Golf course views. Lake views. Intracoastal Waterway views. Backyard pool views. Many homeowners invest significant money to live in locations that offer something beautiful outside their windows. Yet it’s surprisingly easy to overlook the one thing standing between you and that view. If the view was one of the reasons you bought the house, it deserves to be part of the experience. Summer Is Tough on Glass Myrtle Beach summers can be hard on windows. Pollen settles on glass. Salt residue drifts inland on coastal breezes. Afternoon thunderstorms leave behind water spots and streaks. Dust, humidity and everyday buildup gradually reduce clarity. The challenge is that it happens slowly. Most homeowners don’t wake up one morning and notice dirty windows. The buildup accumulates little by little until they stop noticing it altogether. Then the windows are professionally cleaned, and suddenly the difference is impossible to miss. That’s one of the reasons Window Genie stays busy throughout the summer months. Homeowners are often surprised by how much brighter their homes feel after a professional cleaning. More Light, Better Views Many home improvement projects promise dramatic results. Few deliver an immediate transformation quite like clean windows. New furniture doesn’t create more natural light. Fresh landscaping isn’t as noticeable if you’re looking through dirty glass. Even beautiful outdoor spaces can lose some of their impact when windows are covered with residue and buildup. Clean windows help rooms feel brighter, fresher and more open. It’s one of those improvements that homeowners often underestimate until they see the before-and-after difference for themselves. Summer Is Peak Entertaining Season Summer also happens to be prime time for guests. Family vacations. Holiday weekends. Pool parties. Backyard cookouts. Last-minute visits from friends. Homeowners spend time preparing outdoor spaces because they know people will see them. But guests notice windows too. Large sliding glass doors, Carolina rooms, sunrooms and waterfront living spaces become focal points during gatherings. Clean glass helps those spaces look their best and allows the outdoors to feel more connected to the home. Window Genie often helps homeowners prepare for summer entertaining by cleaning both interior and exterior glass, creating a noticeable difference before guests arrive. The Improvement Most Homeowners Don’t Expect One of the most common reactions after professional window cleaning is surprisingly simple: “I didn’t realize how dirty they were.” It’s similar to putting on a new pair of eyeglasses after months of looking through smudged lenses. Colors appear brighter. Natural light feels stronger. Views seem sharper. Nothing outside has changed. You’re simply seeing it more clearly. That’s why window cleaning is one of the few home services where the results are visible immediately. There’s no renovation, no construction and no waiting weeks to enjoy the finished product. Enjoy the View You Paid For Summer is when homeowners work hardest to enjoy what makes Myrtle Beach special. Morning coffee on the porch. Watching the kids swim. Looking out over the golf course. Seeing the marsh light up at sunset. Catching an ocean sunrise before the beach crowds arrive. Clean windows don’t create those moments. They simply help you enjoy them more. Sometimes the difference isn’t changing the view. It’s seeing it clearly. Summer Home Partner Window Genie of Myrtle Beach helps homeowners enjoy their homes with professional window cleaning, pressure washing, gutter cleaning and exterior maintenance services designed for coastal living. Whether you’re preparing for summer guests or simply want to make the most of the view outside your window, Window Genie helps bring a little more clarity to everyday life.
June 2026 Events in Myrtle Beach
Your Local Guide to Festivals, Live Music & Things to Do Along the Grand Strand Summer has officially arrived along the Grand Strand, and June is packed with festivals, concerts, community celebrations, and family-friendly events. Whether you’re looking for a major music festival, a waterfront event, or a reason to explore a new town, there is no shortage of things happening throughout the Myrtle Beach area this month. Here are some of the top events to add to your calendar this June. Carolina Country Music Fest June 4–7 | Myrtle Beach The Carolina Country Music Festival of the largest country music festivals in the nation returns to downtown Myrtle Beach for four days of live entertainment along the oceanfront. This year’s lineup includes Post Malone, Luke Bryan, Blake Shelton, Riley Green, and dozens of additional performers across multiple stages. Beyond the music, attendees can enjoy food vendors, merchandise, and one of the most unique festival settings on the East Coast. Rivertown Wine Around June 13 | Downtown Conway Spend an afternoon exploring historic downtown Conway during Rivertown Wine Around. Participants stroll between downtown businesses while enjoying wine tastings, shopping local boutiques, and discovering some of Conway’s favorite restaurants and gathering spots. It’s a great opportunity to experience the charm of the Riverwalk district while supporting local businesses Conway Riverfest June 27 | Downtown Conway One of Conway’s most beloved annual traditions returns to the banks of the Waccamaw River. The Conway Riverfest features live music, local food vendors, artisan booths, children’s activities, a golf cart parade, community exhibits, and a spectacular fireworks show to cap off the evening. Since 1980, this patriotic celebration has become one of the area’s largest summer events. Summer Light: Art by Night Wednesdays + Saturdays in June | Brookgreen Gardens Brookgreen Gardens transforms after sunset during this unique evening experience featuring illuminated glass sculptures, colorful lighting displays, and live entertainment throughout the gardens. The combination of art, nature, and evening ambiance creates one of the most memorable seasonal events along the South Strand. Recurring Events Throughout June Music on Main Every Thursday | Main Street, North Myrtle Beach One of North Myrtle Beach’s most popular summer traditions returns to Main Street with free outdoor concerts. June Lineup: June 4 – The Tonez June 11 – Swingin’ Medallions June 18 – Tru Sol June 25 – Too Much Sylvia Bring a lawn chair, arrive early, and enjoy an evening of live music in the heart of North Myrtle Beach. Boathouse Summer Concert Series Every Sunday at 5 PM | The Boathouse Known locally as “Sunday Funday,” The Boathouse Summer Concert Series has become a summer staple along the Intracoastal Waterway. These free concerts draw both locals and visitors looking to wrap up the weekend with great live music. June Performers: June 7 – Tru Sol June 14 – Landon McNamara June 21 – No Diggity June 28 – Badfish Surfside Pier Hula & Fire Show Every Monday at 7 PM | Surfside Beach Pier Enjoy a free Polynesian-themed performance featuring traditional dance, fire acts, and family-friendly entertainment at the Surfside Beach Pier. This unique event has quickly become a favorite summer tradition for both locals and visitors. Broadway at the Beach Fireworks Every Tuesday Night | Broadway at the Beach Spend the evening dining, shopping, or enjoying attractions before ending the night with a fireworks display over Lake Broadway. Weekly fireworks remain one of the most popular summer traditions at Broadway at the Beach. Myrtle Beach Pelicans Baseball Throughout June | Pelicans Ballpark Nothing says summer quite like a night at the ballpark. The Myrtle Beach Pelicans continue their season throughout June with themed nights, giveaways, family promotions, and post-game fireworks on select evenings. 75 Days of Summer on the MarshWalk Beginning June 1 | Murrells Inlet Summer officially comes alive along the MarshWalk with live music, waterfront dining, drink specials, and seasonal events. Whether you’re enjoying dinner overlooking the marsh or simply taking a sunset stroll, the MarshWalk remains one of the most popular gathering places on the South Strand. Farmers Markets Around the Grand Strand DATES AND LOCATIONS VARY Fresh produce, baked goods, local honey, handmade crafts, and artisan products can be found throughout June at farmers markets across the area. Popular markets include: Conway Farmers Market: Saturdays 8:00 AM – 1:00 PM North Myrtle Beach Farmers Market: Fridays 10:00 AM – 3:00 PM Market Common Farmers Market: Saturdays 10:00 AM – 3:00 PM Hammock Shops Farmers Market: Last Sunday of the Month, 11AM – 3PM These markets offer a great way to support local businesses while enjoying the fresh flavors of the season.
The Cost of Waiting: Small Home Maintenance Issues That Become Expensive Repairs
Most Major Home Repairs Don’t Start as Emergencies—They Start as Small Problems Homeowners Put Off for Too Long Most homeowners don’t ignore maintenance because they don’t care. They ignore it because life gets busy. The gutter is overflowing a little. The siding has a few green spots. The roof has a dark streak or two. Nothing feels urgent, and nothing appears broken. So it gets added to the mental list of things to handle later. The problem is that many of the most expensive home repairs don’t begin as emergencies. They begin as small maintenance issues that quietly grow worse over time. By the time most homeowners notice a serious problem, the repair bill often looks very different than the maintenance bill would have. The Most Expensive Repairs Usually Start Small Very few homeowners wake up one morning needing a major repair. More often, they wake up to a problem that started years earlier as something relatively minor. A clogged gutter can lead to water damage. A neglected roof can develop algae growth and premature wear. Cracked exterior caulking can allow moisture to reach places it shouldn’t. Drainage issues can slowly create bigger concerns around the home. The common thread is simple: small problems rarely stay small. Water Is Usually the Real Enemy If there’s one thing many expensive home repairs have in common, it’s water. Water can affect roofing systems, siding, fascia boards, decks, windows and other exterior surfaces. And in Myrtle Beach, moisture is a year-round reality. Between summer thunderstorms, tropical systems, humidity and wind-driven rain, coastal homes face constant exposure to the elements. The challenge isn’t always the weather itself. It’s what happens when routine maintenance allows water to take advantage of small vulnerabilities. A clogged gutter, blocked drainage area or neglected exterior surface may not seem like a major concern today. Given enough time, however, moisture has a way of turning minor issues into expensive ones. Your Home Usually Gives Warning Signs Many homeowners assume major repairs happen without warning. In reality, homes are often trying to tell us something. Dark roof streaks. Green siding. Overflowing gutters. Mildew buildup. Water pooling after storms. Peeling paint. Stained concrete. The problem is that most of these signs appear cosmetic at first glance. Because nothing feels urgent, it’s easy to ignore them. Unfortunately, visible signs of buildup, moisture or neglect can sometimes be indicators that maintenance is needed before larger problems develop. Myrtle Beach Homes Face Unique Challenges Homeowners in the Grand Strand aren’t dealing with the same conditions as homeowners farther inland. Salt air, humidity, heavy pollen, frequent rain and coastal weather all place additional stress on a home’s exterior. What works in other parts of the country doesn’t always work here. That’s one reason regular exterior maintenance becomes especially important in coastal communities. Roofs, gutters, windows, siding and outdoor living spaces are constantly exposed to conditions that can accelerate wear over time. The “I’ll Get to It Later” Tax Most people don’t avoid spending money on their homes. They postpone spending money on their homes. The challenge is that maintenance costs tend to stay relatively predictable. Repair costs don’t. That’s why preventative maintenance is often one of the smartest investments a homeowner can make. A little attention today can help avoid a much larger expense tomorrow. Maintenance is usually scheduled. Repairs are usually surprises. A Simple Annual Inspection Can Make a Difference Homeowners don’t need to become maintenance experts overnight. But taking time each year to evaluate the exterior of a home can help identify issues before they become costly. Check the roof for streaking, debris or visible wear. Inspect gutters for blockages and proper drainage. Look for mildew, algae or staining on siding and exterior surfaces. Examine windows for buildup and signs of deterioration. Often, the goal isn’t finding major problems. It’s catching minor ones before they have the chance to grow. Protecting Your Investment Starts Before Something Breaks Homeownership isn’t just about fixing problems when they happen. It’s about catching them before they happen. Most major repairs begin as small maintenance issues that seemed easy to ignore at the time. A clogged gutter. A dirty roof. A little mildew. A neglected exterior surface. None of these seem urgent on their own. But over time, they add up. The homeowners who spend the least on major repairs are often the ones who stay ahead of small maintenance issues before they become expensive problems. Sometimes the most valuable maintenance isn’t the work you can see. It’s the repair bill you never receive. Home Maintenance Partner For homeowners looking to stay ahead of exterior maintenance, Window Genie of Myrtle Beach offers professional window cleaning, pressure washing, gutter cleaning and exterior cleaning services designed to help identify and address small issues before they become larger problems. Because protecting your home isn’t just about keeping it looking good. It’s about helping preserve one of your largest investments.
Broadway at the Beach Just Got Its Biggest Glow-Up Yet With Ole Smoky & Yee-Haw
Moonshine flights, waterfront beers, live music and serious Nashville energy are officially headed to Myrtle Beach Myrtle Beach is officially getting a little more Nashville energy this summer. Ole Smoky Distillery & Yee-Haw Brewing Co. opens May 20th at Broadway at the Beach, bringing moonshine tastings, waterfront beers, live music and one very large excuse to stay out longer than planned. Broadway at the Beach Just Got a Major Upgrade Ole Smoky Distillery & Yee-Haw Brewing Co. might end up being one of the biggest nightlife additions Myrtle Beach has seen in years. The massive waterfront venue combines a full distillery, brewery, restaurant and live music space all into one giant indoor-outdoor hangout. Basically, if Nashville and a beach town had a very social baby, this would probably be it. Expect Moonshine Flights, Frozen Cocktails and Zero Subtlety Ole Smoky built its reputation on flavored moonshine and vacation-style drinks that somehow go down a little too easily. The Myrtle Beach location is expected to serve tasting flights, whiskey cocktails and flavors like Apple Pie, Blackberry, Peach and Banana Pudding Cream. They also distill and bottle moonshine in-house, including their famous Blue Lightning moonshine, which is known for being one of Ole Smoky’s strongest and most recognizable flavors. This is not quiet bourbon-bar energy—it’s loud, fun and designed for group photos you’ll probably revisit with mild embarrassment later. Football Weekends Might Officially Move Here On the brewery side, Yee-Haw is bringing oversized bars, craft beers and a huge sports-viewing setup that feels tailor-made for Myrtle Beach weekends. Expect easy-drinking lagers, seasonal brews and giant TVs surrounded by people who said they were only stopping in for one beer. The whole concept feels built for golf trips, happy hours and afternoons that accidentally turn into late nights. The Outdoor Space Might Steal The Show The venue’s lakefront setup may honestly be what pushes this place into “everybody wants to go there” territory. Plans include huge patios, beer garden seating, live music areas and indoor-outdoor spaces designed for lingering way longer than intended. Add sunset views, string lights and live acoustic music, and suddenly Broadway at the Beach feels a little more Nashville in the best possible way. This Isn’t Your Typical Broadway Bar Broadway already has plenty of places to grab drinks, but this feels more like a full entertainment destination than a typical nightlife spot. Less spring-break chaos, more polished social energy. And honestly, Myrtle Beach has been moving in this direction for a while—more breweries, more live music and more experience-focused hangouts where people actually want to stay for hours instead of bar-hop after 20 minutes. Between the waterfront setting, giant patios, live music and moonshine-fueled vacation energy, this place checks almost every box for a Myrtle Beach summer night. And judging by the hype already building around it, the Grand Strand is more than ready for it.
Why Myrtle Beach and Surfside Beach Just Made Realtor.com’s List of America’s Most Affordable Beach Towns
Coastal living still isn’t cheap—but the Grand Strand is giving buyers something many beach markets lost years ago: actual options. A lot of people still assume living near the beach automatically means million-dollar homes, impossible inventory and luxury-market pricing. And honestly, in many coastal cities, that’s become reality. But Realtor.com’s 2025 list of the Top 10 Most Affordable Beach Towns in America tells a different story—especially for the Grand Strand. Both Myrtle Beach and Surfside Beach landed on the national ranking, putting South Carolina firmly into the conversation around attainable coastal living in 2025. Myrtle Beach Ranked #6—and That’s a Bigger Deal Than People Think Myrtle Beach came in around a $299,000 median list price according to Realtor.com’s 2025 rankings. For a destination known for golf courses, oceanfront resorts, marinas and more than 60 miles of coastline, that number surprises people. Especially buyers comparing the Grand Strand to places like Charleston, Naples, Tampa-area Florida or coastal New Jersey, where beach access often comes with dramatically higher price tags. Suddenly, Myrtle Beach starts looking a whole lot more realistic. The Grand Strand Isn’t Just “Myrtle Beach” One of the biggest misconceptions outsiders have is assuming Myrtle Beach is one singular experience. In reality, the Grand Strand stretches across dozens of communities that all feel completely different from one another. Buyers can choose between the energy of central Myrtle Beach, quieter neighborhoods in Surfside Beach, marshfront living in Murrells Inlet or golf communities in Carolina Forest. Others head toward Pawleys Island or Little River for a slower coastal pace. That variety creates something many beach markets no longer have: options. Condo Inventory Plays a Huge Role in Affordability One of the biggest takeaways from Realtor.com’s report is that Myrtle Beach’s large condo inventory helps keep the market relatively attainable compared to many coastal cities. Unlike beach towns dominated almost entirely by luxury homes, the Grand Strand has a much broader housing mix. There are starter condos, retirement communities, gated neighborhoods, inland developments and ongoing new construction corridors farther from the beach. That diversity creates multiple entry points into coastal living instead of forcing buyers into one ultra-luxury market. Surfside Beach Proves the Grand Strand Has Range Surfside Beach making the same Realtor.com ranking reinforces just how diverse this coastal region really is. Realtor.com described Surfside as “The Family Beach,” highlighting its quieter atmosphere, smaller-town feel and more residential vibe compared to central Myrtle Beach. And honestly, locals have known that for years. The Grand Strand isn’t one-size-fits-all. Someone can want nightlife and tourism-heavy energy, while someone else wants calm mornings, golf cart rides and neighborhoods that feel more residential than resort-driven. The fact that both Myrtle Beach and Surfside Beach landed on the same affordability ranking says a lot about the area’s range. “Affordable” Doesn’t Mean Cheap Of course, affordable beach living in 2025 still comes with realities people can’t ignore. Insurance costs, HOA fees, flood zones and maintenance expenses are all part of coastal ownership. Waterfront property is still premium property, and prices across South Carolina’s coast have risen substantially over the last several years. But compared to many coastal markets, buyers here often feel like the trade-offs are different. Instead of giving up beach access entirely, they may choose a home 15 minutes inland for more space or opt for a condo community with amenities instead of direct oceanfront property. For many buyers, it’s less about finding “cheap” beach living and more about finding a lifestyle that still feels attainable. Myrtle Beach Is Becoming More Than a Vacation Destination This affordability ranking also reflects a much bigger shift happening nationally. Myrtle Beach is increasingly being viewed as a relocation market—not just a tourism destination. Realtor.com has also ranked the Myrtle Beach-Conway-North Myrtle Beach metro highly for veterans relocating in 2025 because of its affordability relative to lifestyle, coastal access and quality of life. That’s helping attract retirees, remote workers, younger families, second-home buyers and hybrid employees who are prioritizing lifestyle access over ultra-exclusive ZIP codes. People still want beach living—they just want it to feel remotely realistic financially. Why the Grand Strand Keeps Showing Up on National Rankings The deeper takeaway from Realtor.com’s list is that Myrtle Beach and Surfside Beach aren’t necessarily the “cheapest” beach towns in America. They’re simply two of the few nationally recognized coastal markets where buyers still feel like they have choices. And in 2025, that might actually be rarer than oceanfront property itself.
Where to Eat, Drink and Escape the Crowds This Memorial Day Weekend on the Grand Strand
From marsh sunsets in Murrells Inlet to quiet beach mornings in Pawleys, here’s how locals actually spend the unofficial start of summer Memorial Day Weekend on the Grand Strand can honestly go one of two ways. You either end up stuck in traffic near Ocean Boulevard wondering why you thought driving to Broadway at the Beach on a Saturday night was a good idea—or you find the version of the coast locals actually love. The one with marsh sunsets, waterfront seafood spots, early beach mornings and long afternoons that somehow turn into live music and drinks by the water. Because despite what visitors sometimes think, the Grand Strand is a lot bigger than the same handful of tourist stops. Stretching more than 60 miles, this coastline has quieter beach towns, hidden marsh views, local restaurants and entire pockets of the coast that feel completely different from central Myrtle Beach. Start Your Mornings Earlier Than You Normally Would This is probably the biggest local secret Memorial Day Weekend. Most visitors don’t make it to the beach until late morning, which means the best part of the day is usually already over. Between 6:30 and 9 a.m., the Grand Strand feels calmer, cooler and honestly prettier. Grab coffee from somewhere local like Beach Hippie Coffee and head toward the beach before the parking lots start filling up. If you really want to avoid the crowds, head south toward Pawleys Island or spend the morning walking the shoreline at Huntington Beach State Park. Both feel worlds away from the busier sections of Myrtle Beach. Head South if You Want the Best Coastal Vibes The farther south you go on the Grand Strand, the more the weekend starts feeling less like a tourist trip and more like coastal South Carolina. Murrells Inlet especially comes alive Memorial Day Weekend. The move is simple: spend the afternoon near the water, walk the Murrells Inlet MarshWalk, grab a drink somewhere with live music and stay through sunset. This is the part of the coast people usually end up posting the most photos of anyway. For dinner, try Dead Dog Saloon for the classic MarshWalk atmosphere or Gulfstream Cafe if you can time it right for sunset over the inlet. And if you need a break from the beach entirely, Brookgreen Gardens is still one of the most beautiful places on the South Carolina coast. Massive live oaks, sculpture gardens and marsh views make it feel completely different from the busier beach areas nearby. Skip Ocean Boulevard for a Few Hours Not every part of Memorial Day Weekend needs to happen directly on the beach. One of the most underrated things visitors can do is spend time around the Intracoastal Waterway instead. Rent kayaks in Murrells Inlet, book a sunset cruise in Little River or just spend an afternoon hopping between marinas and waterfront restaurants. Even Conway has become one of the cooler local escapes from the beach crowds. Downtown Conway’s Riverwalk, oak trees and slower pace feel like a completely different version of the Grand Strand most visitors never see. The Beaches Locals Actually Love Yes, central Myrtle Beach will be packed this weekend. That’s just reality. But the Grand Strand has plenty of quieter stretches if you know where to look. Cherry Grove stays popular with families and repeat visitors because it feels slower paced than downtown Myrtle Beach. Nearby, the Heritage Shores Nature Preserve is worth visiting if you want a break from beach-chair rows and crowded boardwalks. And honestly, some of the best beach moments this weekend probably won’t happen at noon. They’ll happen early in the morning, late in the evening or during random sunset walks when the crowds finally start thinning out. Know Before You Go The best Grand Strand weekends usually aren’t the overplanned ones anyway. They’re the ones filled with beach mornings, seafood dinners, marsh sunsets, live music and accidentally staying out later than expected because the weather’s too perfect to leave.
5 Things Zillow Won’t Tell You About Living on the Grand Strand
Zillow can show you the house. It can’t show you what living there actually feels like. Scrolling Zillow can make moving to Myrtle Beach feel pretty simple. Palm trees. Golf carts. Ocean views. A suspicious amount of gray vinyl flooring. But what a lot of relocators realize after they get here is this: the biggest surprises about living on the Grand Strand usually have nothing to do with the house itself. Because Zillow can show you countertops and square footage all day long. It cannot show you summer traffic, vacation-rental chaos or whether a neighborhood actually feels like home once tourist season hits. Here are five things buyers usually learn after they move here. 1. Tourist Traffic Changes Daily Life Most people expect beach traffic. They just don’t realize how much it affects everyday routines. That “10 minutes from the beach” listing? In the middle of summer, that drive can suddenly become 35 minutes because of Highway 17 backups, Bike Week traffic or one accident near the Waterway. Locals literally plan errands around tourist season. This especially shows up around: Carolina Forest Highway 17 Broadway at the Beach oceanfront access roads major bridge crossings And honestly, this is why some relocators eventually end up preferring places like Conway, Murrells Inlet or Pawleys Island after originally searching for homes closer to central Myrtle Beach. “Close to the beach” and “easy to live near” are not always the same thing. 2. Vacation Rentals Can Completely Change a Neighborhood This surprises people all the time. Two streets can have similar homes, similar prices and the same distance from the beach—but feel completely different because of short-term rentals. One neighborhood feels quiet and residential. Neighbors know each other. People walk dogs after dinner. The next feels more like a rotating vacation resort. Rolling suitcases every Friday. Overflow parking. Pool music by noon. This becomes especially noticeable in: oceanfront condo areas beach-access neighborhoods parts of North Myrtle Beach tourist-heavy condo zones sections of Surfside and Garden City And Zillow rarely explains that difference well. A neighborhood full of full-time residents simply feels different than one where neighbors change every four days. 3. HOA Fees and Rules Catch Buyers Off Guard HOAs are a much bigger deal here than many relocators expect. Some communities are relaxed. Others have rules about golf carts, boats, rentals, fences and even exterior paint colors. And while buyers focus on the mortgage payment, HOA fees can dramatically change the actual monthly cost of living. Some fees cover things like: pools gated access landscaping private beach parking cable and internet golf amenities But those costs can rise quickly in coastal communities because of insurance increases and storm maintenance. Then come the restrictions people don’t think about until after closing: trailer storage boat parking rental minimums golf cart regulations pet policies Sometimes the cheaper home ends up becoming the more expensive lifestyle. 4. Flood Zones Matter More Than Buyers Realize This is one of the biggest “nobody told me this” topics on the coast. Most buyers search for beach access and updated kitchens. Locals immediately start asking about elevation and drainage instead. Because flood risk here isn’t always obvious. Two homes can look nearly identical online but carry completely different insurance costs depending on elevation, flood zones and stormwater drainage. And it’s not always ocean flooding either. Some inland areas flood badly after heavy rain too. Locals pay attention to things like: FEMA flood maps elevation certificates king tide flooding hurricane deductibles drainage systems evacuation zones This is the invisible map locals think about that Zillow never really shows. 5. Myrtle Beach Isn’t One Vibe This might be the biggest misconception relocators have before moving here. People search “homes in Myrtle Beach” like the entire Grand Strand feels the same. It absolutely doesn’t. Conway feels slower-paced and local. Carolina Forest feels suburban and fast-growing. Market Common feels polished and walkable. Murrells Inlet feels laid-back and marshy. Pawleys Island has a quieter Lowcountry energy altogether. And those personality differences matter more than buyers expect. Some neighborhoods feel: highly seasonal retiree-heavy golf-cart social deeply local tourism-driven quiet year-round That’s the part Zillow can’t measure. It can’t tell you whether evenings feel peaceful or chaotic. It can’t tell you whether neighbors actually live there year-round. And it definitely can’t tell you whether the lifestyle around the house actually fits the life you want. The Bottom Line At the end of the day, moving to the Grand Strand is less about finding the perfect house and more about finding the right lifestyle. Because once you live here full-time, the traffic patterns, neighborhood energy and day-to-day routines matter just as much as granite countertops and beach access. And honestly? That’s the part no Zillow listing can really prepare you for.
The Myrtle Beach Weekend Itinerary for People Who Hate Tourist Traps
Three days of local coffee shops, marsh sunsets and coastal spots that feel more locals-only than spring break. Not everybody comes to the Myrtle Beach area looking for packed boardwalks and souvenir shops. Some people want craft coffee, slower mornings, marsh sunsets and beach towns that feel a little more local. Luckily, the Grand Strand has quietly become really good at that version too. Day One | Myrtle Beach Start the morning slowly at Tidal Creek Brewhouse in The Market Common, where small-batch beer, fresh coffee and Lowcountry food create the kind of laid-back atmosphere that makes you forget what time it is. The brewery-meets-coffeehouse vibe feels more neighborhood hangout than tourist stop. Once caffeinated, spend time wandering The Market Common, the former Myrtle Beach Air Force Base turned walkable dining and shopping district. Wide sidewalks, parks, boutiques and outdoor patios give this part of Myrtle Beach a calmer, more local energy. For brunch, head to Drift, a modern breakfast-and-lunch spot known for its bright atmosphere and elevated-but-uncomplicated menu. It feels trendy without trying too hard, which honestly is harder to pull off than people think. As the afternoon rolls in, grab a cocktail and oysters at 1229 Shine, a coastal-inspired seafood spot with a laid-back crowd and local feel. Then end the night at 42nd Street Bar & Grill, a hidden gem serving elevated seafood dishes like lobster mac, scallops and blackened grouper in a polished but relaxed setting. Day Two | Conway Conway feels like the slower, more charming cousin of Myrtle Beach. Historic buildings, oak-lined streets and the Riverwalk along the Waccamaw River make the entire town feel calmer in the best possible way. Start the morning at A Coffee Movement, a thoughtfully designed downtown coffee shop that feels cool without being intimidating about it. Their people-first atmosphere and carefully brewed coffee make it one of the best slow-morning spots around. After coffee, spend time exploring downtown Conway and the Riverwalk. Between the historic charm, local boutiques and shaded sidewalks, it feels like the kind of place that accidentally turns a quick stop into an entire afternoon. For lunch, head to Hop N Wich, a casual local favorite known for sandwiches, beer, live music and a laid-back atmosphere that fits Conway perfectly. Later, settle in at Palmetto Taps, Horry County’s first self-serve taproom. With more than 40 beers on tap, patio games, cornhole and a dog-friendly setup, it feels more like hanging out at a friend’s backyard party than a bar. For dinner, head to Crooked Oak Tavern, where farm-to-table dishes, sustainable seafood and Southern comfort food make the perfect ending to a slower-paced day. Before heading back, take one more sunset stroll along the Riverwalk because Conway somehow gets prettier at night. Day Three | Surfside Beach + Murrells Inlet Start the morning at Benjamin’s Bakery, a longtime local staple known for fresh breads, pastries, bagels and coffee since 1994. It has the kind of old-school local loyalty chain spots spend millions trying to recreate. After breakfast, head over to Surfside Beach for an easier, quieter beach day. Golf carts, beach houses and a slower pace give Surfside a noticeably more relaxed atmosphere than Myrtle Beach. It feels family-friendly without feeling sleepy. For lunch, stop at Wooden Spoon Eatery, a cozy Surfside favorite known for comforting breakfast and lunch dishes served in a casual, welcoming atmosphere. It feels like the kind of place locals try to keep to themselves, which is usually how you know it is good. Then spend the afternoon on the water with Express Watersports in Murrells Inlet. Whether it is parasailing, jet skiing, paddleboarding or renting a pontoon boat, this part of the coast was basically built for people who want to stay outside all day. As the sun starts setting, walk the MarshWalk, where waterfront restaurants, live music and marsh views create one of the best evening atmospheres along the South Carolina coast. It feels lively, local and exactly the kind of place you accidentally stay longer than planned. End the trip at Costa Coastal Kitchen & Bar, where fresh pasta, seafood and rustic Italian dishes deliver the perfect final dinner before heading home and immediately considering a move to the area. The Takeaway The best part about the Myrtle Beach area right now is that there is no one way to experience it anymore. You can spend the weekend brewery-hopping in The Market Common, slowing down along Conway’s Riverwalk or chasing marsh sunsets in Murrells Inlet — all without touching the typical tourist checklist. That is what makes this stretch of the South Carolina coast so interesting right now. The beach lifestyle is still here. It just looks a little different depending on where you go. And honestly? That version might be even better.
More Buyers Are Looking Beyond Myrtle Beach — Here’s Where They’re Going Instead
The beach lifestyle is still the dream. Buyers are just getting a little more specific about what that dream looks like. People are not breaking up with Myrtle Beach. Let’s not be dramatic. They still want the salt air, the seafood, the golf carts, the breezy weekends and the bragging rights of living near one of South Carolina’s most beloved coastal destinations. They’re just getting pickier. For today’s buyers, the Myrtle Beach lifestyle no longer has to mean living right in the middle of it all. Some want more land. Some want less traffic. Some want marsh views over ocean views. Some want a downtown where everybody eventually knows their coffee order, which is either charming or mildly concerning depending on how often you order. The real story? Myrtle Beach is still the center of gravity. But the towns around it are becoming the lifestyle branches buyers are choosing for their next chapter. 1. Conway Conway has become one of the biggest “wait, why didn’t we look here sooner?” markets near Myrtle Beach. It offers historic charm, a walkable downtown, riverfront scenery and more breathing room than buyers typically find closer to the beach. For families, remote workers and buyers who want more house for their money, Conway makes a lot of sense. You’re still close enough to enjoy Myrtle Beach, but far enough away to avoid feeling like you live inside a vacation itinerary. Think front porches, established neighborhoods, newer communities and a slower pace that still feels connected. 2. Surfside Beach Surfside Beach is the answer for buyers who still want to be at the beach, just not in the thick of Myrtle Beach. It has a family-friendly feel, golf cart charm and a residential personality that makes it easy to understand why people fall hard for it. This area is especially appealing to families, second-home buyers and anyone who wants a beach town that feels manageable. Surfside gives you the sand, the restaurants and the coastal routine, but with a softer pace. It feels like the beach life people picture before traffic enters the chat. 3. Murrells Inlet Murrells Inlet is where buyers go when they want their coastal lifestyle served with marsh views, fresh seafood and a sunset that makes them briefly forget about interest rates. It has a strong local identity and a Lowcountry feel that makes it stand apart. The MarshWalk, boating access, restaurants and natural scenery make Murrells Inlet especially attractive to buyers who want something rooted and authentic. It is polished without being pretentious and relaxed without being sleepy. For many, it feels less like a place to visit and more like a place to exhale. 4. Pawleys Island Pawleys Island is the quiet luxury pick. It attracts buyers who want privacy, golf, natural beauty and coastal charm without the commercial buzz. It is refined, relaxed and not trying too hard, which is usually exactly why people with excellent taste like it. For affluent buyers, remote professionals and retirees looking for a more elevated coastal lifestyle, Pawleys offers a slower and more understated version of beach living. It is less about being in the middle of everything and more about having access to exactly what matters: beauty, space, good restaurants, golf and peace. 5. Little River Little River has that old coastal village feeling buyers love, especially if boating, seafood and water access are high on the dream-home checklist. It feels quieter than Myrtle Beach and North Myrtle Beach, but still has enough personality to keep things interesting. For retirees, boaters and buyers who want Intracoastal Waterway access, Little River checks a lot of boxes. It offers marina culture, waterfront dining and a more relaxed rhythm. It is coastal living without the constant hum of tourist season breathing down your neck like an overeager group text. 6. Loris Loris is for the buyer who looked at a tiny yard and said, “Absolutely not.” This area appeals to people who want land, privacy and a quieter lifestyle without fully disappearing into the woods with only Wi-Fi and ambition. Buyers are drawn to Loris for its affordability, rural feel and room to spread out. It is especially appealing to those relocating from busier cities who want a simpler version of Carolina living. The beach is still within reach, but daily life feels calmer, roomier and much less concerned with finding parking. The Bigger Shift The Myrtle Beach lifestyle is not losing its appeal. It is evolving. Buyers still want the coast, but they are defining “coastal” in more personal ways. For some, it means a historic home in Conway. For others, it is a boat slip in Little River, a golf cart ride in Surfside, a marsh sunset in Murrells Inlet or a quiet luxury retreat in Pawleys Island. The beach is still the draw. Buyers are just realizing they do not have to live directly on top of it to enjoy the best parts.
5 Questions Every Myrtle Beach Buyer Is Asking Right Now (And What They Really Mean)
The market isn’t confusing—you’re just finally seeing all of it Not to be dramatic, but buying a home in Myrtle Beach right now feels a little like dating—lots of options, some red flags, and the occasional “this could be the one” moment that keeps you going. The difference? The stakes are a bit higher than a bad dinner date. Buyers across the Grand Strand are asking smarter questions than ever—and not just about square footage or granite countertops. They’re digging deeper, second-guessing more, and trying to read between the lines of listings that don’t always tell the full story. Here are the five questions showing up on repeat—and what’s really behind them. 1. “Why Does This Home Feel Like a Good Deal… but Hasn’t Sold?” There’s always that one listing. The price looks right. The photos are solid. You’re already mentally arranging your furniture. And yet… it’s still sitting. Here’s the thing: in Myrtle Beach, what you don’t see online matters just as much as what you do. That “deal” often comes with a catch—an aging roof, higher insurance exposure, or a location detail that doesn’t show up in listing photos. Maybe it backs up to something less-than-ideal. Maybe it’s in a pocket that feels different in person than it does on Zillow. This is where the market quietly separates casual browsing from serious buying. Because once you step inside, the story tends to shift. 2. “Why Are Two Similar Homes Priced the Same—but Feel Completely Different?” On paper, they’re twins. Same square footage. Similar finishes. Comparable price. In reality? Completely different experiences. Myrtle Beach pricing doesn’t just reflect the house—it reflects how you live in it. One home might sit on a quiet street with easy beach access, while another deals with seasonal traffic or short-term rental turnover next door. Elevation, flood zones, even how the neighborhood flows—all of it plays a role. So when two homes look identical but feel worlds apart, it’s not your imagination. It’s the lifestyle factor quietly doing the heavy lifting. 3. “If There’s More Inventory, Why Does It Still Feel Hard to Find the Right One?” Yes, there are more homes on the market. No, that doesn’t mean your search just got easier. A lot of what’s currently sitting is… well, what didn’t work for someone else. That doesn’t mean it won’t work for you—but it does mean the truly compelling homes still move quickly. The ones that check the right boxes—location, condition, pricing—don’t linger. They create urgency. Everything else? It adds noise. So if it feels like you’re scrolling more but finding less, you’re not wrong. You’re just seeing the full spectrum now. 4. “Why Do Monthly Costs Feel Less Predictable Than Expected?” You ran the numbers. You had a budget. And then reality showed up with a few extra line items. In Myrtle Beach, the purchase price is only part of the equation. Insurance can vary significantly depending on location. HOA structures aren’t one-size-fits-all. And certain coastal risks can shift monthly costs more than buyers expect—sometimes in noticeable ways. It’s not that the math doesn’t work. It’s that the math is a little more layered than it used to be. 5. “Why Does Every Decision Feel Harder Than It Should?” Because this market doesn’t move in a straight line. It’s not fast enough to force rushed decisions. It’s not slow enough to make everything obvious. It sits somewhere in between—selective, nuanced, and just uncertain enough to make you pause. That hesitation? It’s showing up everywhere. And honestly, it makes sense. Buyers are weighing more variables, asking better questions, and thinking long-term instead of just reacting. If you’re house hunting and starting to feel like every option comes with a “but”… or you’re thinking about selling and wondering how your home fits into all of this, that’s where having the right perspective matters. The team at Berkshire Hathaway HomeServices Coastal Real Estate is in this market every day—reading between the lines, spotting what others miss, and helping clients make decisions that actually make sense. When you’re ready for clarity (and maybe a little less second-guessing), you know who to call.
