Boots, booze, and a beachfront stage—this is what summer in the South looks like
From June 5–8, Myrtle Beach goes full country and not the kitschy kind. We’re talking four days of live music, oceanside sunsets, and a sea of cowboy hats along 18 acres of beachfront real estate. 2025 marks the 10th anniversary of CCMF, and it’s going to be a blowout. The fest kicks off with its Thursday Night Kick-Off Concert and rolls through a weekend of nonstop music on multiple stages, including the Coors Light Main Stage and Bluemoon Sound Stage.
The Lineup Brings the Fire—and Then Some
If you came for big names, you’re in luck. Headliners include Kid Rock, Jelly Roll, Lainey Wilson, Rascal Flatts, Brantley Gilbert, Chris Young, and Chase Rice. Oh, and just to keep things spicy, The Beach Boys are performing, too. With over 40 artists on the bill—including rising stars like Dylan Gossett and Priscilla Block—CCMF blends genre-hopping legends with the best of today’s country. No matter your playlist, there’s someone here you’re going to lose your voice singing along to.
Eat, Drink, and Two-Step on Repeat
Food and booze are a sport at CCMF. With 15+ vendors, expect everything from pulled pork sandwiches and spicy tacos to frozen daiquiris and Southern-fried snacks. Bars are everywhere, and your RFID wristband doubles as your wallet—meaning no lost cards and no excuses to skip that next round. Don’t forget to register your wristband early and jump on the waitlist for any last-minute ticket drops. VIP and GA passes are hot commodities for a reason.
Dress Loud, Party Proud, and Don’t Skip the Clean-Up
Each night comes with a theme (Coastal Cowgirl, USA, and Camo), so yes, you’re going to need outfit changes. And while it’s easy to go hard for four days, CCMF makes space for giving back. Sunday morning’s World Oceans Day Beach Clean-Up is a feel-good pause button—and a nice reset before doing it all over again next year. Gloves, trash bags, and good karma included.
Myrtle Beach Is the Main Character
This town doesn’t pretend to go country for a weekend. Myrtle Beach is country—loud, proud, and full of life. From the music to the boardwalk to the crowd that shows up year after year, CCMF has become a must-do pilgrimage for Southern soul searchers and beach-loving boot wearers. Whether you’re here for the music, the vibe, or just a reason to wear fringe unironically, one thing’s for sure: once you’ve done CCMF, there’s no going back.
