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About Us


Two of our avid readers sitting on a bench enjoying our community publication

The Coastal Insider is the only true community publication that covers the entire Grand Strand area from Pawleys Island in the South to Little River in the North.  Many people think that we’re a newspaper, but we aren’t.  So what are we really?  And why? Simply put, we are a monthly publication that serves this …

Celebrating Our Third Year Anniversary This June by Melissa LaScaleia This month marks our publication’s three year anniversary of bringing our readers lighthearted, uplifting, and relevant information about the businesses, activities, and people in our community; it’s also the one year anniversary of our evolution from the Insider at the Market Common to the Coastal …

Our readership for home delivery is over 40,000 papers monthly, and our rack distribution readership is 60,000. With numbers reaching over 100,000 people monthly along the Grand Strand, each community can spread their message outside of their boundaries.  Our Evolution Then to Now By Melissa LaScaleia The new year is upon us, and we at …

Celebrating Our Second Anniversary and Evolution into the Coastal Insider by Melissa LaScaleia It’s been two very full years since we published our first edition of the Insider at the Market Common.  And we’re celebrating our achievements this month by sharing with you the story of our journey from then to now. The concept of …

Market Common Insider

A message from Jim Parker, co-owner of Market Common Properties: Welcome to the very first edition of the Insider at the Market Common! As a resident of the Market Common community for the past eight years, this publication was born out of my love for community and place, and my desire to create a reliable …