A MESSAGE FROM OUR TEAM
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For me spring has always been a season that’s full of possibilities and potential for new opportunities. The real estate market seems to agree; because traditionally this has been the time when homes and properties hit the market for sale en masse. If you’ve been toying with the idea of putting your home on the market and haven’t yet done so, it’s not too late to get in and reap the rewards of the spring buying trend. I always enjoy photographing homes at this time of year because the first flowers of the season are in full bloom— framing a backdrop for your home, and showing it to its best advantage.
This year’s spring selling season is a high-energy one. Properties are moving incredibly quickly. I took pictures of a house the other day, and it sold the same day for $20,000 over asking price. At our office, the vibe is matching the season— it’s high energy, fast paced, and dynamic. Our staff has a family feel, and we all look out for each other. The energy is positive, and everybody works together to support our agents to the best of their ability.
Check out our real estate listings on page, ___. As a reminder, every month our magazine will cover one of three rotating sections of real estate along the Grand Strand— the Grand Dunes area, the Market Common area, and the entire Grand Strand.
And on a personal level, this is the season when my fiancé, Eddie, and I pull our motorcycle out of the garage and commence our forays down to Murrells Inlet, where we’ll park it long enough to enjoy the Marsh Walk and other Inlet gems. As we get used to being back in the saddle, we start to plan longer weekend jaunts, catching the spring blooms in other locales besides our sandy shores.
-Rachel Ogg, Graphic Designer
The Myrtle Beach Weekend Itinerary for People Who Hate Tourist Traps
Three days of local coffee shops, marsh sunsets and coastal spots that feel more locals-only than spring break. Not everybody comes to the Myrtle Beach area looking for packed boardwalks and souvenir shops. Some people want craft coffee, slower mornings, marsh sunsets and beach towns that feel a little more local. Luckily, the Grand Strand has quietly become really good at that version too. Day One | Myrtle Beach Start the morning slowly at Tidal Creek Brewhouse in The Market Common, where small-batch beer, fresh coffee and Lowcountry food create the kind of laid-back atmosphere that makes you forget what time it is. The brewery-meets-coffeehouse vibe feels more neighborhood hangout than tourist stop. Once caffeinated, spend time wandering The Market Common, the former Myrtle Beach Air Force Base turned walkable dining and shopping district. Wide sidewalks, parks, boutiques and outdoor patios give this part of Myrtle Beach a calmer, more local energy. For brunch, head to Drift, a modern breakfast-and-lunch spot known for its bright atmosphere and elevated-but-uncomplicated menu. It feels trendy without trying too hard, which honestly is harder to pull off than people think. As the afternoon rolls in, grab a cocktail and oysters at 1229 Shine, a coastal-inspired seafood spot with a laid-back crowd and local feel. Then end the night at 42nd Street Bar & Grill, a hidden gem serving elevated seafood dishes like lobster mac, scallops and blackened grouper in a polished but relaxed setting. Day Two | Conway Conway feels like the slower, more charming cousin of Myrtle Beach. Historic buildings, oak-lined streets and the Riverwalk along the Waccamaw River make the entire town feel calmer in the best possible way. Start the morning at A Coffee Movement, a thoughtfully designed downtown coffee shop that feels cool without being intimidating about it. Their people-first atmosphere and carefully brewed coffee make it one of the best slow-morning spots around. After coffee, spend time exploring downtown Conway and the Riverwalk. Between the historic charm, local boutiques and shaded sidewalks, it feels like the kind of place that accidentally turns a quick stop into an entire afternoon. For lunch, head to Hop N Wich, a casual local favorite known for sandwiches, beer, live music and a laid-back atmosphere that fits Conway perfectly. Later, settle in at Palmetto Taps, Horry County’s first self-serve taproom. With more than 40 beers on tap, patio games, cornhole and a dog-friendly setup, it feels more like hanging out at a friend’s backyard party than a bar. For dinner, head to Crooked Oak Tavern, where farm-to-table dishes, sustainable seafood and Southern comfort food make the perfect ending to a slower-paced day. Before heading back, take one more sunset stroll along the Riverwalk because Conway somehow gets prettier at night. Day Three | Surfside Beach + Murrells Inlet Start the morning at Benjamin’s Bakery, a longtime local staple known for fresh breads, pastries, bagels and coffee since 1994. It has the kind of old-school local loyalty chain spots spend millions trying to recreate. After breakfast, head over to Surfside Beach for an easier, quieter beach day. Golf carts, beach houses and a slower pace give Surfside a noticeably more relaxed atmosphere than Myrtle Beach. It feels family-friendly without feeling sleepy. For lunch, stop at Wooden Spoon Eatery, a cozy Surfside favorite known for comforting breakfast and lunch dishes served in a casual, welcoming atmosphere. It feels like the kind of place locals try to keep to themselves, which is usually how you know it is good. Then spend the afternoon on the water with Express Watersports in Murrells Inlet. Whether it is parasailing, jet skiing, paddleboarding or renting a pontoon boat, this part of the coast was basically built for people who want to stay outside all day. As the sun starts setting, walk the MarshWalk, where waterfront restaurants, live music and marsh views create one of the best evening atmospheres along the South Carolina coast. It feels lively, local and exactly the kind of place you accidentally stay longer than planned. End the trip at Costa Coastal Kitchen & Bar, where fresh pasta, seafood and rustic Italian dishes deliver the perfect final dinner before heading home and immediately considering a move to the area. The Takeaway The best part about the Myrtle Beach area right now is that there is no one way to experience it anymore. You can spend the weekend brewery-hopping in The Market Common, slowing down along Conway’s Riverwalk or chasing marsh sunsets in Murrells Inlet — all without touching the typical tourist checklist. That is what makes this stretch of the South Carolina coast so interesting right now. The beach lifestyle is still here. It just looks a little different depending on where you go. And honestly? That version might be even better.
More Buyers Are Looking Beyond Myrtle Beach — Here’s Where They’re Going Instead
The beach lifestyle is still the dream. Buyers are just getting a little more specific about what that dream looks like. People are not breaking up with Myrtle Beach. Let’s not be dramatic. They still want the salt air, the seafood, the golf carts, the breezy weekends and the bragging rights of living near one of South Carolina’s most beloved coastal destinations. They’re just getting pickier. For today’s buyers, the Myrtle Beach lifestyle no longer has to mean living right in the middle of it all. Some want more land. Some want less traffic. Some want marsh views over ocean views. Some want a downtown where everybody eventually knows their coffee order, which is either charming or mildly concerning depending on how often you order. The real story? Myrtle Beach is still the center of gravity. But the towns around it are becoming the lifestyle branches buyers are choosing for their next chapter. 1. Conway Conway has become one of the biggest “wait, why didn’t we look here sooner?” markets near Myrtle Beach. It offers historic charm, a walkable downtown, riverfront scenery and more breathing room than buyers typically find closer to the beach. For families, remote workers and buyers who want more house for their money, Conway makes a lot of sense. You’re still close enough to enjoy Myrtle Beach, but far enough away to avoid feeling like you live inside a vacation itinerary. Think front porches, established neighborhoods, newer communities and a slower pace that still feels connected. 2. Surfside Beach Surfside Beach is the answer for buyers who still want to be at the beach, just not in the thick of Myrtle Beach. It has a family-friendly feel, golf cart charm and a residential personality that makes it easy to understand why people fall hard for it. This area is especially appealing to families, second-home buyers and anyone who wants a beach town that feels manageable. Surfside gives you the sand, the restaurants and the coastal routine, but with a softer pace. It feels like the beach life people picture before traffic enters the chat. 3. Murrells Inlet Murrells Inlet is where buyers go when they want their coastal lifestyle served with marsh views, fresh seafood and a sunset that makes them briefly forget about interest rates. It has a strong local identity and a Lowcountry feel that makes it stand apart. The MarshWalk, boating access, restaurants and natural scenery make Murrells Inlet especially attractive to buyers who want something rooted and authentic. It is polished without being pretentious and relaxed without being sleepy. For many, it feels less like a place to visit and more like a place to exhale. 4. Pawleys Island Pawleys Island is the quiet luxury pick. It attracts buyers who want privacy, golf, natural beauty and coastal charm without the commercial buzz. It is refined, relaxed and not trying too hard, which is usually exactly why people with excellent taste like it. For affluent buyers, remote professionals and retirees looking for a more elevated coastal lifestyle, Pawleys offers a slower and more understated version of beach living. It is less about being in the middle of everything and more about having access to exactly what matters: beauty, space, good restaurants, golf and peace. 5. Little River Little River has that old coastal village feeling buyers love, especially if boating, seafood and water access are high on the dream-home checklist. It feels quieter than Myrtle Beach and North Myrtle Beach, but still has enough personality to keep things interesting. For retirees, boaters and buyers who want Intracoastal Waterway access, Little River checks a lot of boxes. It offers marina culture, waterfront dining and a more relaxed rhythm. It is coastal living without the constant hum of tourist season breathing down your neck like an overeager group text. 6. Loris Loris is for the buyer who looked at a tiny yard and said, “Absolutely not.” This area appeals to people who want land, privacy and a quieter lifestyle without fully disappearing into the woods with only Wi-Fi and ambition. Buyers are drawn to Loris for its affordability, rural feel and room to spread out. It is especially appealing to those relocating from busier cities who want a simpler version of Carolina living. The beach is still within reach, but daily life feels calmer, roomier and much less concerned with finding parking. The Bigger Shift The Myrtle Beach lifestyle is not losing its appeal. It is evolving. Buyers still want the coast, but they are defining “coastal” in more personal ways. For some, it means a historic home in Conway. For others, it is a boat slip in Little River, a golf cart ride in Surfside, a marsh sunset in Murrells Inlet or a quiet luxury retreat in Pawleys Island. The beach is still the draw. Buyers are just realizing they do not have to live directly on top of it to enjoy the best parts.
5 Questions Every Myrtle Beach Buyer Is Asking Right Now (And What They Really Mean)
The market isn’t confusing—you’re just finally seeing all of it Not to be dramatic, but buying a home in Myrtle Beach right now feels a little like dating—lots of options, some red flags, and the occasional “this could be the one” moment that keeps you going. The difference? The stakes are a bit higher than a bad dinner date. Buyers across the Grand Strand are asking smarter questions than ever—and not just about square footage or granite countertops. They’re digging deeper, second-guessing more, and trying to read between the lines of listings that don’t always tell the full story. Here are the five questions showing up on repeat—and what’s really behind them. 1. “Why Does This Home Feel Like a Good Deal… but Hasn’t Sold?” There’s always that one listing. The price looks right. The photos are solid. You’re already mentally arranging your furniture. And yet… it’s still sitting. Here’s the thing: in Myrtle Beach, what you don’t see online matters just as much as what you do. That “deal” often comes with a catch—an aging roof, higher insurance exposure, or a location detail that doesn’t show up in listing photos. Maybe it backs up to something less-than-ideal. Maybe it’s in a pocket that feels different in person than it does on Zillow. This is where the market quietly separates casual browsing from serious buying. Because once you step inside, the story tends to shift. 2. “Why Are Two Similar Homes Priced the Same—but Feel Completely Different?” On paper, they’re twins. Same square footage. Similar finishes. Comparable price. In reality? Completely different experiences. Myrtle Beach pricing doesn’t just reflect the house—it reflects how you live in it. One home might sit on a quiet street with easy beach access, while another deals with seasonal traffic or short-term rental turnover next door. Elevation, flood zones, even how the neighborhood flows—all of it plays a role. So when two homes look identical but feel worlds apart, it’s not your imagination. It’s the lifestyle factor quietly doing the heavy lifting. 3. “If There’s More Inventory, Why Does It Still Feel Hard to Find the Right One?” Yes, there are more homes on the market. No, that doesn’t mean your search just got easier. A lot of what’s currently sitting is… well, what didn’t work for someone else. That doesn’t mean it won’t work for you—but it does mean the truly compelling homes still move quickly. The ones that check the right boxes—location, condition, pricing—don’t linger. They create urgency. Everything else? It adds noise. So if it feels like you’re scrolling more but finding less, you’re not wrong. You’re just seeing the full spectrum now. 4. “Why Do Monthly Costs Feel Less Predictable Than Expected?” You ran the numbers. You had a budget. And then reality showed up with a few extra line items. In Myrtle Beach, the purchase price is only part of the equation. Insurance can vary significantly depending on location. HOA structures aren’t one-size-fits-all. And certain coastal risks can shift monthly costs more than buyers expect—sometimes in noticeable ways. It’s not that the math doesn’t work. It’s that the math is a little more layered than it used to be. 5. “Why Does Every Decision Feel Harder Than It Should?” Because this market doesn’t move in a straight line. It’s not fast enough to force rushed decisions. It’s not slow enough to make everything obvious. It sits somewhere in between—selective, nuanced, and just uncertain enough to make you pause. That hesitation? It’s showing up everywhere. And honestly, it makes sense. Buyers are weighing more variables, asking better questions, and thinking long-term instead of just reacting. If you’re house hunting and starting to feel like every option comes with a “but”… or you’re thinking about selling and wondering how your home fits into all of this, that’s where having the right perspective matters. The team at Berkshire Hathaway HomeServices Coastal Real Estate is in this market every day—reading between the lines, spotting what others miss, and helping clients make decisions that actually make sense. When you’re ready for clarity (and maybe a little less second-guessing), you know who to call.
Buying vs. Selling in Myrtle Beach Right Now: What You Need to Know
What buyers and sellers need to understand before making a move If you’ve been watching the market in Myrtle Beach lately, you’ve probably noticed—it’s not as fast as it used to be. Homes aren’t flying off the market overnight anymore, but they’re still selling. Buyers have more options, sellers still have opportunity, and overall, things have shifted into a more balanced (and more realistic) market. Not Every Home Is Selling the Same Way One of the biggest misconceptions right now is that everything is moving the same—and it’s not. Some homes sell quickly, while others sit. The difference usually comes down to price, condition, and location. That’s why you might hear two completely different stories from people in the same market. Buyers Have More Control Than Before Buyers finally have a little breathing room. There are more homes to choose from, and they’re not being forced into quick decisions like before. In many cases, buyers are able to negotiate—whether that’s price, closing costs, or repairs. It doesn’t mean everything is a “deal,” but there’s definitely more flexibility. Sellers Can Still Sell—If It’s Priced Right Homes are still selling every day in Myrtle Beach. The difference now is that pricing matters more than ever. If a home is priced well and shows nicely, it can still move quickly. If it’s priced too high, buyers will simply move on to the next option. The Monthly Payment Matters More Than Ever Buyers aren’t just looking at the price—they’re looking at what it actually costs to live in the home. That includes mortgage payments, taxes, HOA fees, and insurance. And in Myrtle Beach, insurance can vary more than people expect, which can change how a home feels financially. New Homes Are Competing With Resales Builders are offering incentives right now—things like lower interest rates or help with closing costs. That makes brand-new homes very appealing to buyers. So if you’re selling, your home isn’t just competing with other listings—it’s also competing with new construction. People Are Still Moving Here Even with higher interest rates, Myrtle Beach continues to attract buyers—especially from higher-cost areas. Many of them are coming in with equity, which helps keep the market steady. That’s why things have slowed down, but haven’t dropped off. Bottom Line Whether you’re buying or selling, this market isn’t about timing it perfectly—it’s about understanding how to position yourself within it.
4 Can’t-Miss May Events in Myrtle Beach That Set the Tone for Summer
From early-season festivals to late-night rally energy, here’s where to be this month May in Myrtle Beach is when everything starts to feel like summer again. Restaurants stay open later, the boardwalk fills back up and there’s finally something happening every night of the week. Whether you’re looking for a big, high-energy weekend or something easy and local, these four events shape what May looks like along the Grand Strand. Sun Fun Festival May 1–3 | Myrtle Beach Boardwalk The month starts with the event that officially flips the switch into summer. The Sun Fun Festival has been around for decades, and it brings people back to the oceanfront in a big way. Expect a full boardwalk, a parade along Ocean Boulevard, beach competitions and live entertainment throughout the weekend. Depending on the year, fireworks may be part of the lineup as well. The overall feel is family-friendly and active, with restaurants and attractions fully open for the season. If you’re planning a May visit and want the most classic version of Myrtle Beach, this is the weekend to do it. Myrtle Beach Spring Rally (Bike Week) May 8–17 | Throughout The Grand Strand Mid-month, things shift. Bike Week isn’t a single event—it’s a 10-day stretch where the entire area feels different. Traffic increases, especially on the south end, and places like the MarshWalk and Suck Bang Blow become some of the busiest spots around. During the day, it’s mostly cruising, scenic rides and vendors set up throughout the area. At night, the focus shifts to live music, packed bars and a much more high-energy crowd. Even if you’re not riding, it’s something you’ll notice just by being here. It’s louder, busier and very different from a typical beach week—something locals tend to plan around every year. Market Common Fashion Week May 10–15 | The Market Common Running alongside part of Bike Week—but offering a completely different pace—Market Common Fashion Week brings a more curated, social atmosphere to the month. The schedule includes runway shows, pop-up retail experiences and themed events spread throughout the district. Restaurants and bars in the area lean into the energy, making it feel like a full neighborhood-wide experience. Evenings are when it’s most active, with a walkable crowd and a more polished feel compared to other May events. It’s a strong draw for locals and visitors looking for something a little more elevated during an otherwise busy time. Myrtle Beach Pelicans Game Nights Throughout May | Pelicans Ballpark As the month gets going, Pelicans games become one of the most reliable things to do during the week. With multiple home games scheduled throughout May, it’s an easy option to build into your plans. Games often include themed nights, promotions and occasional fireworks, but the overall experience stays relaxed and easy. It’s a go-to for families, groups or anyone looking for a casual night out that doesn’t require much planning. It’s also one of the more affordable ways to spend an evening, which makes it a strong option whether you’re local or just visiting for a few days. May doesn’t ease into summer in Myrtle Beach—it starts it. Early in the month, you’ll find family-friendly events and easy nights out. By mid-May, the energy ramps up, and the crowds follow. Whether you’re planning around it or jumping right in, there’s no shortage of ways to spend your time.
Why So Many Locals Stick With South Strand Dental in Surfside Beach
It’s simple, consistent and exactly what most people are actually looking for There are plenty of dental offices along the Grand Strand, and most of them promise some version of the same thing. What makes South Strand Dental stand out is a lot simpler than that—it’s the consistency. They’ve been in Surfside Beach since the early ’80s, and over time, they’ve built the kind of patient base you don’t really see as often anymore. People don’t just go once and move on. They stay. Location: 1616 Azalea Dr, Surfside Beach, SC Patients Who Don’t Leave It’s pretty common here to hear someone say they’ve been going for years—then mention their kids go there too. In some cases, even grandkids. That kind of loyalty doesn’t come from one good visit. It comes from knowing what to expect every time you walk in. Same level of care, same general experience, no surprises. And in a category where people tend to switch providers when something feels off, that says a lot. The Place People Recommend First With so many people moving to the area or buying second homes, there’s always someone asking, “Do you know a good dentist?” South Strand Dental usually comes up. Not because they’re advertising heavily, but because people trust sending others there. For newcomers, that matters. You don’t want to guess when it comes to healthcare—you want a place that’s already been vetted by people who live here. No Pressure, No Extras You Didn’t Ask For There’s been a shift in dentistry over the years. Bigger offices, more cosmetic services, more upselling. That’s not what you’ll find here. The approach is straightforward: take care of what needs to be done and don’t overcomplicate it. No pushing treatments you didn’t come in for. No feeling like you’re being sold something. For a lot of patients, that’s exactly the point. Why It Works At the end of the day, South Strand Dental fills a gap that’s easy to overlook. A lot of people aren’t looking for a high-end, over-the-top experience when it comes to dental care. They just want something reliable. Somewhere they feel comfortable going back to. That’s what this practice has built over time—a place where you know what you’re getting, and that’s a good thing. There’s a reason some businesses stick around as long as they do. South Strand Dental isn’t trying to reinvent anything. It just does the basics well, over and over again—and for most people, that’s exactly what keeps them coming back.
The School Zones Everyone’s Quietly Moving For in Myrtle Beach
Because around here, your address does more than impress—it enrolls If schools are at the top of your list, here’s the truth no one puts on the brochure: in Myrtle Beach, you’re not just buying a home—you’re buying into a zone. And that zone? It quietly dictates everything from your kid’s classroom to your home’s resale value. The wild part is how different each area feels. Two homes can be five minutes apart and live completely different lives when it comes to schools, demand and long-term value. So instead of chasing “best,” we’re breaking down where families are actually landing—and why. Murrells Inlet (St. James) If you’re the type who doesn’t love surprises (especially when it comes to your biggest investment), Murrells Inlet is your place. This area leans into that classic Lowcountry charm—marsh views, mature trees and a pace that feels intentional, not rushed. What really pulls families in is the St. James school track. It’s known for consistency, which is basically the holy grail in a market where growth can shake things up. That stability translates directly to home values—less volatility, steady demand and a buyer pool that already knows they want in. You’ll likely pay a little more to get here, especially near the water or golf communities. But for buyers thinking five, ten, even fifteen years ahead, this is less about stretching and more about securing. It’s not flashy—it’s reliable. And in real estate, that’s a power move. Carolina Forest: The “Everyone’s Moving Here” Energy Carolina Forest is what happens when convenience, new construction and family-friendly living all collide. It’s one of the fastest-growing areas in the region, and you can feel it—HOA communities, pools, playgrounds and homes that still smell like fresh paint. The schools here are strong across the board, but they come with a caveat: growth. More people means larger class sizes, ongoing development and, yes, the occasional rezoning conversation. From a real estate perspective, it’s a high-demand, high-activity market. That means more options when you’re buying, but also more competition when it’s time to sell. It’s ideal for families relocating or anyone who wants amenities and accessibility baked into everyday life. Translation? It’s busy, it’s growing and it’s not slowing down anytime soon. North Myrtle Beach / Ocean Bay: Coastal, But Make It Calm For those who want beach life without the chaos, North Myrtle Beach hits differently. It’s quieter, more residential and feels like a place people choose on purpose—not just where they end up. The Ocean Bay school track is a standout here, often acting as the deciding factor for buyers. Combine that with a more relaxed pace and you’ve got a market driven by lifestyle just as much as logistics. Homes don’t turn over as quickly, which is a subtle but important detail. Fewer listings mean tighter inventory—and when something good hits the market, it doesn’t sit. Pricing can creep higher in certain pockets, especially where location and school zones overlap, but for many buyers, that trade-off feels worth it. This is for families who want to exhale a little more—and still feel confident about their investment. Surfside Beach / Socastee: The Smart Entry Point If you’re trying to get into a strong area without blowing up your budget, Surfside and Socastee deserve more attention than they get. Think solid schools, approachable price points and neighborhoods that still offer room to grow. This is where a lot of first-time buyers and move-up families land—not because it’s a compromise, but because it’s strategic. There’s more turnover here, which means more opportunities to actually get in. From an investment standpoint, this area sits in that sweet spot: affordable now, with appreciation potential as nearby markets get more expensive. It’s not trying to compete with the flashier areas—it’s quietly building value. And honestly, that’s kind of the point.
Strategic Positioning in Action
Why some homes are selling—and others are sitting One of the biggest misconceptions in today’s market is that results come down to timing. In reality, it’s less about when you list and more about how you’re positioned when you do. The market is still active. Homes are closing at around 96% of list price, and timelines have improved compared to last year. Buyers, however, are approaching things differently. They’re taking their time, comparing options, and focusing on homes that feel aligned in both price and presentation. That shift is creating a clear separation. Homes that are priced right and presented well are still generating strong interest and moving within expected timelines. Others, often just slightly off, are sitting longer and requiring adjustments to regain momentum. We recently saw this play out in Market Common. This home listed at $549,900 went under contract almost immediately and closed at $542,000 after just two days on the market. It wasn’t by chance. It was the result of strong positioning from the start, aligning price, presentation, and exposure in a way that resonated with buyers right away. With more inventory on the market, buyers have options, and they’re using them. Homes aren’t just being viewed—they’re being compared. Strategic positioning isn’t about overcomplicating things. It’s about getting the fundamentals right from the start. In today’s market, the homes that stand out early are the ones that ultimately win.
The Shift Sellers Are Starting to Notice
A look at how this year’s market compares to last—and what it means for sellers right now. If you’ve been wondering how this year’s market compares to last, there are a few interesting things starting to take shape. Across Horry and Georgetown counties, home values have remained steady—and have even seen a slight increase. So far this year, resale homes are averaging around $467,000, compared to about $454,000 at this time last year. That tells us pricing hasn’t softened—it’s held its ground. At the same time, homes are actually selling a bit faster. Average days on market have improved from about 131 days last year to 117 days this year, which points to continued buyer activity when homes are positioned well. But here’s where the shift comes in—buyers are still active, they’re just more intentional. They’re taking their time, comparing options more closely, and moving forward on homes that feel aligned in both price and presentation. We’re also seeing some variation depending on property type. Single-family homes are generally moving more efficiently, while condos and townhomes are holding similar timelines year over year—suggesting a bit more competition in that segment. The takeaway for sellers is this: the market hasn’t slowed down—it’s just become more selective. Homes that are priced right and presented well are still moving. The difference now is that buyers have options, so the homes that stand out are the ones that win. Disclaimer: Data referenced above is based on information collected from the Coastal Carolinas Association of REALTORS® (CCAR) Multiple Listing Service as of April 22, 2026. The data reflects resale residential and condo/townhome properties within Horry and Georgetown counties. While deemed reliable, all information should be independently verified and is subject to change.
May Events in Myrtle Beach 2026
Your Local Guide to Festivals, Live Music & Things to Do Along the Grand Strand Looking for the best events in Myrtle Beach this May? As spring transitions into early summer, the Grand Strand comes alive with festivals, live entertainment, and local experiences happening from Myrtle Beach to Murrells Inlet and beyond. With warm weather, longer days, and a packed calendar, May is one of the best times to experience the coast—without the peak summer crowds. Sun Fun Festival May 1–3 A signature kickoff to the season, the Sun Fun Festival has been a Myrtle Beach tradition for decades. The weekend includes live music, parades, and family-friendly entertainment right along the oceanfront. It’s a great way to ease into the summer season while enjoying the energy of the beach. Ocean Drive Beach Music Festival May 2 Held in North Myrtle Beach, this festival celebrates the area’s deep roots in beach music culture. Live bands, dancing, and a laid-back atmosphere make it a favorite for locals who want to enjoy classic coastal vibes. It’s the kind of event where you can stay all day without feeling rushed. Myrtle Beach Classic (PGA TOUR Event) May 7–10 The Myrtle Beach Classic brings PGA TOUR professionals to the Grand Strand, drawing national attention to the area. Hosted at one of the region’s premier courses, this event blends high-level competition with a relaxed coastal setting. It’s a must-attend for golf enthusiasts and a major highlight of the month. Myrtle Beach Bike Week Spring Rally May 8–17 This iconic rally draws thousands of riders and visitors to the Grand Strand each year. Events take place up and down the coast, with scenic rides, entertainment, and gatherings happening throughout the week. Even if you’re not participating, you’ll feel the energy across the area. World Famous Blue Crab Festival May 16–17 Located in Little River, this waterfront festival is known for its fresh seafood and lively atmosphere. Along with plenty of blue crab, you’ll find live music, local vendors, and a strong sense of community. It’s one of the most anticipated events of the season for both locals and visitors. Brookgreen Gardens Memorial Day 5K May 25 Set in Murrells Inlet, this scenic 5K offers a unique way to experience one of the area’s most beautiful landscapes. The course winds through gardens, sculptures, and natural surroundings, making it more than just a typical race. It’s a great way to combine fitness with one of the Grand Strand’s most iconic locations. Live Music in Myrtle Beach This May: Looking for live music in Myrtle Beach this May? It’s part of everyday life along the Grand Strand this time of year, with consistent weekly performances happening across multiple local favorites. Groovin’ on the Green – Conway When: Fridays from 7:30 p.m. to 9 p.m. Where: Town Green, 200 Laurel Street, Conway This free outdoor concert series brings the community together in the heart of downtown Conway. Set along the riverfront, it’s a relaxed atmosphere where you can bring a chair, enjoy the spring weather, and listen to a mix of local and regional bands. Boathouse Sunday Funday – Myrtle Beach When: Sundays from 5 p.m. to 8 p.m. Where: Boathouse Waterway Bar & Grill, 201 Fantasy Harbour Blvd, Myrtle Beach A staple along the Intracoastal Waterway, Sunday Funday at the Boathouse is known for its high-energy live music and waterfront setting. With well-known bands and a consistent crowd, it’s one of the most popular weekly events in Myrtle Beach. Spring Live Music Series – North Myrtle Beach When: Fridays from 5 p.m. to 8 p.m. & Saturdays from 2 p.m. to 5 p.m. Where: Barefoot Landing, 4898 Hwy. 17 S. Barefoot Landing’s Spring Live Music Series offers a steady lineup of performances throughout the month. It’s an easy option for pairing live music with shopping, dining, or a casual night out along the water. From festivals and sporting events to live music and waterfront gatherings, May in Myrtle Beach offers something for everyone. The combination of seasonal energy and manageable crowds makes it one of the best times to explore the Grand Strand. Whether you’re planning your weekends or just looking for something new to do, there’s no shortage of ways to enjoy the month.
Buying a Home on the Grand Strand Isn’t Simple—But Waiting Might Cost You More
Six realities about the Myrtle Beach housing market—and why more buyers are choosing to move now Buying a house has never been easy—but right now, it feels like a full-time mental workout. Between shifting rates, rising prices and endless online listings, it’s easy to get stuck in “maybe later.” But here’s the catch: waiting doesn’t actually make it easier. Whether you’re eyeing Conway or dreaming of Pawleys Island, every option comes with friction. So before you decide to sit this one out, here are six realities about buying in the Grand Strand—and why doing nothing might be the hardest move of all. 1. Watching Rates… and Still Never Feeling Ready Mortgage rates are unpredictable, and buyers feel every shift. A small drop makes you want to wait. A jump makes you hesitate. In the Grand Strand, timing matters more than you think. When rates dip, out-of-state buyers jump back in fast—especially in Myrtle Beach and North Myrtle Beach. So while you’re waiting for the “right” moment, someone else is already moving. Local takeaway: Hesitation doesn’t hold your place—it changes your options. 2. Waiting for Prices to Drop (While They Don’t Really) A lot of buyers assume prices will fall if they wait long enough. That’s not what’s happening here. In Surfside Beach and Murrells Inlet, demand stays steady thanks to lifestyle appeal, and inventory remains tight—especially near the water. Prices don’t drop—they creep. And when you pair that with rate changes, affordability can quietly get worse. Local takeaway: “Cooling down” usually means slower growth—not lower prices. 3. Renting Feels Easy—Until It Drags On Renting feels like the flexible, low-pressure option. Short term, it often is. But in Conway and Myrtle Beach, rising demand means higher rents and fewer long-term options. And then there’s the bigger issue: time. One year turns into two, and you’re still not building equity. Local takeaway: Renting can quietly become a long-term pause. 4. Timing the Market Is a Myth Everyone wants to buy at the perfect moment. The problem? It rarely exists. The Grand Strand isn’t one market—it’s several. Carolina Forest, Murrells Inlet and Pawleys Island all move differently. Add in seasonality and new construction, and timing becomes even harder to predict. Local takeaway: The “right time” is usually only obvious in hindsight. 5. Scrolling Listings Isn’t a Strategy Scrolling Zillow feels productive—but it’s not a strategy. Many buyers search across Myrtle Beach, Surfside, Conway and Pawleys as if they’re interchangeable. They’re not. Each area comes with different lifestyles, costs and even rental or HOA restrictions. Without clarity, everything feels close—but not quite right—and that’s where most buyers get stuck. Local takeaway: More options don’t create clarity—focus does. 6. The Right Guidance Changes the Game The process doesn’t get easier—but it does get clearer with the right guidance. In a market like this, it’s not about access to homes—it’s about understanding them. Two similar listings can carry very different long-term value. The right guidance helps you filter noise, move faster and make decisions with confidence. Local takeaway: Clarity shortens the process—and reduces stress. The Bottom Line Buying a home is hard. But waiting can cost you more. Here on the Grand Strand, where demand stays steady and each area behaves differently, doing nothing is still a decision—and it comes with consequences. The goal isn’t to avoid the hard parts. It’s to choose the version of hard that moves you forward. And when you’re ready to turn uncertainty into a plan, the team at BHHS Coastal Real Estate in Market Common is there to help you navigate it—clearly, confidently and locally. Location: 1232 Farrow Parkway Suite B, Myrtle Beach, SC (BHHS Coastal Real Estate)
