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A look at how this year’s market compares to last—and what it means for sellers right now.

The Shift Sellers Are Starting to Notice

A look at how this year’s market compares to last—and what it means for sellers right now.

If you’ve been wondering how this year’s market compares to last, there are a few interesting things starting to take shape.

Across Horry and Georgetown counties, home values have remained steady—and have even seen a slight increase. So far this year, resale homes are averaging around $467,000, compared to about $454,000 at this time last year. That tells us pricing hasn’t softened—it’s held its ground.

At the same time, homes are actually selling a bit faster. Average days on market have improved from about 131 days last year to 117 days this year, which points to continued buyer activity when homes are positioned well.

But here’s where the shift comes in—buyers are still active, they’re just more intentional. They’re taking their time, comparing options more closely, and moving forward on homes that feel aligned in both price and presentation.

We’re also seeing some variation depending on property type. Single-family homes are generally moving more efficiently, while condos and townhomes are holding similar timelines year over year—suggesting a bit more competition in that segment.

The takeaway for sellers is this: the market hasn’t slowed down—it’s just become more selective. Homes that are priced right and presented well are still moving. The difference now is that buyers have options, so the homes that stand out are the ones that win.

Disclaimer: Data referenced above is based on information collected from the Coastal Carolinas Association of REALTORS® (CCAR) Multiple Listing Service as of April 22, 2026. The data reflects resale residential and condo/townhome properties within Horry and Georgetown counties. While deemed reliable, all information should be independently verified and is subject to change.

The Coastal Insider

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Coastal Insider is your trusted source for local insights and stories, connecting you with the heart and soul of the coastal community. We specialize in bringing you the latest news, events, and features from the coastline, offering a unique perspective on the vibrant life and culture of our beautiful area. Our dedicated team is passionate about exploring every corner of the coast to deliver engaging content that informs, entertains, and inspires our readers to explore, enjoy, and cherish their coastal experience.