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From beachside ice cream to crisp Sauv Blanc sunsets—how to do summer right in Myrtle Beach, SC

This and a Coastal Summer in Myrtle Beach

From beachside ice cream to crisp Sauv Blanc sunsets, this is how to do summer right in Myrtle Beach, SC

Myrtle Beach, South Carolina: where 60 miles of shoreline collide with boardwalk charm and summer freedom. This coastal playground isn’t just for tourists, it’s a lifestyle. Between the salty breeze, neon sunsets, and a lineup of activities that practically define a Southern summer, there’s never a dull moment. Whether you’re riding the skywheel, dipping your toes in the Atlantic, or hunting down the next best rooftop view, we’ve rounded up exactly what you need to make this summer the summer.

This and a Crisp Sauvy B

A crisp glass of Sauvignon Blanc hits different when paired with ocean views and a cool coastal breeze. Here’s where to sip in style:

Tin Roof
With a rooftop perched above North Ocean Boulevard, Tin Roof delivers big views and good vibes. Watch the waves crash as you sip your Sauv B and tap your toes to live music from local acts. It’s casual, it’s lively, and it’s everything you want in a Myrtle Beach night out.

RipTydz Oceanfront Grille & Rooftop Bar
For something a little more upscale but just as laid-back, RipTydz pairs fresh seafood and prime steaks with panoramic oceanfront scenery. Their rooftop bar is where sunset selfies and Sauvignon Blanc go hand in hand.

This and the UV Index Above 9

If you’ve ever spent more than five minutes on a Myrtle Beach summer afternoon, you know that the sun here doesn’t play around. On a typical July day, the UV index regularly climbs over 9 (translation: lobster-red tourists everywhere). Be smarter than that.

  • Lather Up: SPF 30 or higher. Apply, reapply, and don’t forget your ears.
  • Dress the Part: Long sleeves, wide-brimmed hats, and sunglasses that make you look like a low-key celeb.
  • Seek Shade: Between 10 a.m. and 4 p.m., find that cabana, beach umbrella, or palm tree and stay cool.

This and Ice Cream

No Myrtle Beach summer is complete without a melty scoop (or three). Fortunately, this stretch of coastline is churning out some seriously iconic frozen treats.

Kirk’s 1890 Ice Cream Parlor
Step back in time at Kirk’s, where vintage vibes meet a sugar rush. With over 40 homemade flavors and arcade nostalgia to spare, Kirk’s is a local institution. Get the Upside Down Banana Split—it’s as big and indulgent as a beach day should be, topped with homemade hot fudge and whipped cream that would make your grandma proud.

Bruster’s Real Ice Cream
Tucked along Renee Drive, Bruster’s is your no-fuss, flavor-packed pit stop. Everything here is made fresh daily, from classic sundaes to over-the-top splits. Grab a seat outside and let your worries melt faster than your waffle cone. Pro tip: try a Bruster’s Blast—you’ll thank us later.

Melt
Craft ice cream, ocean breeze, and Food & Wine’s stamp of approval? Melt is a heavyweight contender in North Myrtle Beach’s dessert scene. Known for creative flavors like honey lavender and bourbon caramel, this spot nails the beachside treat game.

This and Heading to the Farmers Market

Before your SPF slathered day in the sun, start with a fresh take on local flavor—straight from the farmers market.

Downtown Conway Farmers Market
Hidden beneath the Main Street Bridge in charming Conway, this Saturday morning staple is brimming with local produce, meats, honey, and more. Swing by from April through October and while you’re there, take a detour along Conway’s Riverwalk for those “did-you-even-go-if-you-didn’t-Instagram-it” views.

Market Common Farmers Market
Saturdays from 10 a.m. to 3 p.m. at The Market Common are about to be your new ritual. Sip a cold brew, browse artisanal goods, and load up on fresh veggies—all while soaking in the energy of this buzzing Myrtle Beach hotspot. Bonus: after-market shopping and dining options galore.

This and a Coastal Summer

Myrtle Beach is more than just a destination; it’s a whole mood. Whether you’re strolling barefoot with ice cream in hand, filling your basket at a farmers market, or clinking wine glasses high above the boardwalk, this slice of the South has all the ingredients for an unforgettable summer. So go ahead—let the salty air and sweet treats sweep you away.