by Ashley Daniels
If you have a space in your house that evades organization, beauty, or creative use of space, or looks disjointed from the rest, stop in for a visit with one of Pottery Barn’s expert designers, who will wave their magic wand to create an aesthetic masterpiece. And the best part— it’s free.
“The intention,” says Pottery Barn designer Brock Santa, “is that customers don’t have to buy from the store. We’ll go to their home as a free service, measure out the room, and then select all the fabrics and furnishings that we think would fit best in their space.”
Pottery Barn designers also have access to a digital visual-media program, enabling then to show their clients what any room could look like with a redesign. They can input everything from furniture to rugs, pillows, throws, pictures and mirrors.
Santa says they’re seeing a combination of mid-century with modern and clean, that complements the inventory in both Pottery Barn and their umbrella company, Williams-Sonoma.
“We just did our fall floor, and there’s definitely a lot more edgier pieces than we usually have,” he says.
Around here, coastal décor around is hotter than the South Carolina sunshine.
“If they’re moving down here from the North, they’ll normally have a lot of dark furniture, and they’ll want lighter pieces now,” says Santa.
Pottery Barn’s “Sea Drift” line of furniture is the answer for those who favor that trend. Santa says the team prefers to refer to these elements as “coastal,” rather than “beachy”— like some of their throwback macramé design pieces that add a blend of texture and comfort with a modern flair.
“It just seems like right now, there is so much to take into consideration when styling a home,” he adds. “So, it’s really a personal choice; and there’s a lot you can do. A lot of times people ask, ‘Well, what do you think?’ And I’m like, ‘I’m not the one sitting in that chair, you are!’ But if they get stuck, they can come here.”
Trends in Client Needs
“The commonality in the clients who come to Pottery Barn for their free design service,” says Santa, “is that they’re overwhelmed and don’t know where to start. A lot of times, it’s just too many decisions at once. So we’ll design in sections, or focus on one area, and then carry it through the entire room.”
Santa and his team of designers at Pottery Barn are standing by for any and all interior design projects: large, small or anything in between. They are also fluent in holiday décor. And, with a Pottery Barn card, you can earn 10% back in rewards.
“If someone needs something done right away and they don’t have an appointment, or if it’s something smaller, like picking out some decor items for a coffee table or dining room table, they’re welcome to take pictures and bring them into the store so we can help them make smaller decisions,” says Santa.