Dr. Christopher J. Latvis (left) and Dr. James E. Mills (right) of Market Common Dentistry.

Market Common Dentistry

State-Of-The-Art Technology With Family-Like Care

by Melissa LaScaleia

Market Common Dentistry is a privately owned, non-corporate, dental practice which has existed in Myrtle Beach for twenty-nine years; today it is owned by James E. Mills, DDS. 

“As a private entity we are not subject to quotas required by corporations and there is no pressure to meet financial benchmarks,” says Dr. Mills. “Because of this, we can focus on building relationships with our patients to give them what they want and need.” 

Dr. Christopher J. Latvis joined Market Common Dentistry in January of this year. He offers expertise in full mouth rehabilitation and reconstruction of worn and missing teeth, utilizing conventional crown and bridges as well as implant restoration and removable prosthetics. 

Dr. Mills offers several sedation options including intravenous, intramuscular and oral techniques that can relax the patient. 

Market Common Dentistry also offers cone beam computerized tomographs (CBCT) for guided implant procedures, and extractions of complicated wisdom teeth. Additionally, a new regenerative procedure called Leucocyte Platelet Rich Fibrin (L-PRF) involves drawing blood from patients. Obtaining special growth factors from that blood draw enhances bone regrowth in the jawbone that was previously lost. 

This regeneration process enables people without enough jawbone to once again attain enough bone to allow implants to be placed. This is all done by the individuals’ cells so there is no cross-contamination from unknown parties.  

Lastly, they offer an intra-oral device for individuals that cannot tolerate a CPAP “Continuous Positive Air Pressure” device for sleep apnea. This device can help those 25% of people who do not wear the CPAP, yet suffer from the condition.

In addition to containing cutting edge, modern dental equipment, the office was designed with amenities like heated vibrating dental chairs, and ceiling mounted monitors so patients can watch DVDs or television during procedures.  

Lisa Yazici, the practice manager, has twenty-four years of dental office experience and has been with Market Common Dentistry for fourteen years. Her job is to run the daily operations of the dental practice and ensure that everything is running smoothly—from patient comfort to treatment planning to office administration.

Market Common Dentistry
In today's Covid-19 climate, Market Common Dentistry has implemented a myriad of additional safety and sanitary protocols to put patients and workers at ease.

“I love providing the utmost care for our patients and knowing that patients with tremendous fears have the ability to get their dental work completed with ease,” she says. “It’s extremely rewarding. Even though I didn’t do the dentistry, I feel like I made a difference by being a part of the process.”

As an added benefit of the sedation as well as the expertise of both doctors, most dental procedures are able to be conducted in their office, bypassing the need to be referred to specialty practices.

“We develop a rapport with our patients and listen to their needs to help put people at ease,” Lisa says. “We understand that people dislike the dentist, and that’s why the entire team at Market Common Dentistry, from the front desk to the dental hygienists and assistants, to the doctors, do everything they can to make patients feel safe, relaxed, and comfortable. We treat all patients regardless of fear levels, but for those who are anxious, we’re ready with techniques and a compassionate staff to offer the extra support they need. Our patients are like family to us.”

“As a private practice, we’re able to provide more personalized care,” she adds. “We don’t allow insurance to dictate what services we perform; and we can assist with financing options when the need arises.”

Dr. Mills shares that his favorite thing about practicing dentistry is helping people achieve a healthier mouth and providing them with the services that they want and need. 

“I really value and strive for the best long-term patient outcomes,” he says. “It’s gratifying when I can relieve their pain and see them leave with a smile, having helped them make headway with their oral health.”

In today’s Covid-19 climate, Market Common Dentistry has implemented a myriad of safety precautions.

“We’ve always had very high standards for sanitation and we’re taking it up a level to put both our staff and clientele at ease,” Dr. Mills says. “You can’t social distance with dentistry, so we’re taking all precautionary methods for and with our team.”

Market Common Dentistry

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