America’s Furniture Warehouse Continues To Grow…

Coming in at just under 100,000 square feet, America’s Furniture Warehouse has a bevy of furniture options to meet your every need, both in and outside of your home. Their new Outdoor Oasis includes a customer lounge designed to make the furniture-shopping experience more fun.

Offering Unbeatable Quality at Unbeatable Prices

by Melissa LaScaleia

America’s Furniture Warehouse is the largest and one of the most competitive furniture stores in the Myrtle Beach area, offering mid-range furnishings at value-driven prices. In their warehouse-style showroom just shy of 100,000 square feet, they offer bedroom, living room and dining room furniture, mattresses, accents and accessories.

Rick Rose, Jr., is part owner and general manager of the store, along with his father, Rick Rose, Sr., and Dave Morton, who also has deep roots in the furniture community.

“My grandfather was in the furniture business for fifty years,” says Rick. “He was in the U.S. Air Force and came from a family of crop farmers, but his extended family inspired him to get into the furniture business. He really enjoyed it, and it became a family tradition. Today our family owns and operates several stores across the Carolinas. I’m the third generation.”

“We’re a different animal altogether from most other stores,” he continues. “We have large onsite warehouses where we stock almost everything so that we can offer same-day or next-day delivery on most items as opposed to the traditional wait of two to three weeks to have pieces delivered. When it comes to merchandising, we are very technologically advanced— processing a deal from start to finish very quickly. And we have the largest selection of goods in the area.”

They also guarantee the lowest prices, with savings up to 70% off retail on several major name brands like Ashley Furniture, Catnapper, Jackson, Serta, Simmons, Lane, Kingsdown, Best Chair, Southern Motion, Crownmark, Four Seasons, Riverside Furniture, and more.

Above, the team of America's Furniture Warehouse. "We run on family values. We're a little big store." - Rick Rose Jr., owner/manager

Rick keeps his costs low by purchasing merchandise in high volume directly from manufactures— enabling him to pass the savings onto his customers.

“Shopping with us also saves our customers time because they don’t have to shop around, trying to compare offerings, prices or choices. The low prices and abundant selection make it easy,” Rick says.

“People-wise, Myrtle Beach is one of the fastest growing cities I’ve ever witnessed. There’s a huge influx of people moving here— it’s like a melting pot made up of a really diverse group of people. We stock furniture to appeal to a huge range of tastes. I want people to be able to come to our store and find anything that any other store has, while saving money and being treated right.”

In January, the company added a 30,000 square foot warehouse to their store and added an outdoor furniture gallery dubbed the “Outdoor Oasis.” The expanded area doubles as an outdoor furniture gallery and a customer lounge. This expanded showroom area is a laid-back environment designed to make the furniture-shopping experience more fun. Here, customers can enjoy nibbles at a snack bar and drinks at the tiki bar.

“We also have arcade games for kids and TVs for the adults, so everybody can enjoy themselves,” Rick says. “Our customers just love it. Since restructuring our warehouse and expanding, things have run more efficiently than ever, and customers are more pleased with the overall shopping experience.”

The goal for America’s Furniture Warehouse is to have even more reorganization and more goods readily available by 2021.

“It’s been a unique year for us with Covid-19,” Rick says. “Business has been booming. It was totally unexpected.”

To keep up with the demand, Rick is having to outsource more of his goods from overseas and buy domestic truckloads of goods further in advance to accommodate prolonged wait times. 

Previously he was able to acquire goods domestically and receive shipments in 4-5 weeks— but with Covid-19, the wait time has increased to 4-5 months for many manufactures, especially upholstery goods.

modeling upholstery
Josh Troutmen, general manager (left) models some upholstery options with owner and manager, Rick Rose, Jr. (right)

“We had to think more outside the box and be creative in our buying strategies,” Rick says. “Supply is low and demand is high. Covid-19 has given us good insight into what strategies have worked for us as a company and what needed to be improved. The situation has helped us grow tremendously. It’s improved our overall business model, and allowed me to spend more personal time with my family.”

“I love what we do,” he continues. “I like buying furniture and working with customers to help them bring their abstract inspirations, or more fully formed visions, to fruition. Business-wise, I like building something from the ground up— training people and growing with them— it’s very entrepreneurial. We’re doing better here than we ever have with any other store. And it’s a blessing to be a part of something so big and look back and see how far we have come as a team. We started with ten employees and will have over forty by the end of this year.

“We run on family values; we’re a little big store. We’re excited about taking care of the community through what we offer— great quality, selection, and competitive prices. We want to stay in business, but we can do that while helping the consumer, rather than taking advantage of them. And we’ve developed a great reputation in this area for just that. We’re not a fly-by-night operation— we’re here to stay, we think we offer something special, and want people to give us a chance and let us help them out.” 

America’s Furniture Warehouse plans to add additional stores in years to come. The Myrtle Beach location is going to be their icon flagship store.

“We’re eyeing key locations in surrounding areas to expand at some point in the near future, but I never plan to get too big,” Rick says. “For now, though, we are happy where we’re at. And as a company, we’re focused on staying positive and keeping the good vibes going.”

America’s Furniture Warehouse

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