“Years ago, when I first started at the Insider as a public relations specialist, and would speak to people about our publication, they would say that they had never heard of us. I used to reply, “You soon will!” Because I believed in our vision and ability to broadcoast the unique offerings that lay like hidden gems in our community—everything from fairs and festivals to small local businesses— and I knew it was only a matter of time before people saw the value that we provided.
Fast forward to today. People recognize our monthly print publication and our rack distribution channels at local area Walmarts, office buildings, and grocery stores. We’re now the go-to paper for the Grand Strand. Now long-time locals and recent transplants will stop me at fairs and community gatherings to share with me how much they love our publication. When I’m walking around town, and someone comes up to me and says, “Oh I get that paper!” or, “Oh yeah, The Coastal Insider— every time I come to the area, I use it,” I feel simply delighted to know that I’m a part of this.
People are my passion and always have been. I love connecting with others, to help support them the best way I know how. And I just love this publication because it’s a vehicle for me to do so. It’s been so rewarding to me to see how the culture is diversifying around Myrtle Beach, and how the Insider connects us all, as more small local businesses spring up or step forward into the limelight to offer their services and unique products to the people who live and visit here.
We hope you enjoy the businesses featured in this, our end of the year edition. Stay tuned for what we have in store next year. We at the Insider wish you and our entire community a very Happy Holiday season and a blessed New Year.”
– Latoya Grayson Director of Marketing