Eunice Han blends the timeless grace and simple elegance of New York fashion with the easy-going, fun and happy vibe of Myrtle Beach into the upscale, casual women's clothing and accessories she carries in her boutique, Sora Bora.

Sora Bora Boutique

Where Comfort and Elegance Go Hand in Hand and Garment to Garment

by Melissa LaScaleia

Eunice Han opened Sora Bora Boutique in the Market Common this past July. The name pays homage to her East Asian roots— Sora means ‘light blue’ in her native Korean tongue; Bora is ‘purple.’ The two also happen to rank among Eunice’s favorite colors. 

“And,” she says, “together they sounded unique and memorable to me as a name for my boutique.” 

Sora Bora carries upscale casual clothing for women of all ages. 

“The pieces are timeless and elegant but with a little twist of fun and a bit of sweetness to them that correlates to the Myrtle Beach lifestyle,” Eunice says. 

Sora Bora also carries some accessories like hand bags (with a great selection of high-end vegan ones), and jewelry, as well as natural body products like essential oils and soaps. 

All of the items in her store are very high-quality, sourced from a trade show in her native NYC that Eunice attends bi-annually. She handpicks everything herself, offering a selection that is appealing because it is simple, classic, comfortable, and easy to wear. 

The Coastal Insider
Eunice hand-selects all of the products and accessories she carries from a trade show that she attends bi-annually in her former home of NYC. — Photo Meganpixels Parker

“The products have a New York flavor but are perfectly suited for local people here,” she says. 

Eunice’s shop is small and just as beautifully and tastefully laid out as the clothing and accessories she fills it with. 

She created the design, and personally completed all of the labor herself to bring her vision to fruition. 

“I wanted to bring aspects of what some of the quainter streets and parks of New York City look like into this space,” she says in speaking of the decor which is accented by gentle touches like birch tree branches and natural wood elements.  “It’s cozy in here. You feel so comfortable when you walk in.”    

Eunice was born in Korea, and moved to Philadelphia when she was seventeen-years-old. She later relocated to New York City where she lived for twenty years. She and her husband met and lived there, until they recently took a vacation to Myrtle Beach. They fell in love with this place, and within the year, the two had traded in their life in the big city for Myrtle Beach. 

The Coastal Insider
— Photo Meganpixels Parker

Although this is her first brick and mortar business, Eunice is no stranger to entrepreneurial ventures. For years she ran a successful online store on Etsy, where she designed and crafted women’s handbags and backpacks. 

“I’ve always been fashion-oriented and creative,” she says. 

Now she devotes all of her time and creative passion to making Sora Bora a success. And she’s well on her way. 

Customers of all ages, from teens to retirees, love what she does and offers. 

Check them out this holiday season for elegant dress wear and small, unique gifts for that special friend or family member.

“I want to help people make every day special and every event memorable through the clothing they wear,” she says. “I’m taking my time, building my business very personally. I am happy that with Sora Bora, I can make a positive and lasting contribution to the variety of what is offered here in the Market Common.” 

Sora Bora Boutique

926 Iris Street, Unit A, Myrtle Beach SC 29577

Tu-Sa 11am-6pm


 Facebook @ Sora Bora Boutique.

The Coastal Insider

+ posts

Coastal Insider is your trusted source for local insights and stories, connecting you with the heart and soul of the coastal community. We specialize in bringing you the latest news, events, and features from the coastline, offering a unique perspective on the vibrant life and culture of our beautiful area. Our dedicated team is passionate about exploring every corner of the coast to deliver engaging content that informs, entertains, and inspires our readers to explore, enjoy, and cherish their coastal experience.