Striving To Ensure Customers Are Totally Satisfied
by Melissa LaScaleia
My father was in the automotive industry for 50 years,” April DeFalco-Rempfer tells me. “He grew up working on cars. My parents started DeFalco’s Automotive and Towing; we are completely family owned and operated.”
DeFalco’s is the preferred towing and service provider for AAA in the Myrtle Beach area. For the past seven years, they have been recipients of the AAA Service Provider of Excellence Award for the entire East coast region. They are also a AAA Approved Auto repair shop, and a NAPA car care center. NAPA is known in the automotive industry for their high quality products, their guarantee and warrantee of those products, as well as competitive pricing.
The DeFalco family has two locations: one in NJ established in 1994, and the other in Surfside Beach, established in 2007.
“We always vacationed here and loved the beach,” April says. “So my parents decided to relocate, while others in my family continue to run DeFalco’s in New Jersey.”
DeFalco’s provides complete automotive repair and maintenance on all vehicles; they have ASE certified mechanics, and offer 24hr roadside and towing assistance.
April is the office manager at DeFalco’s. For her, it’s rewarding to be able to offer service to the community, especially when they’re helping stranded motorists on the road.
“We have old fashioned business practices and values,” she says. “We offer prompt, honest, and reliable service, that’s priority number one. We stand by our work, and that’s why our customers have confidence in us. We take pride in exceeding our customers expectations. Being family run, our family values translate into how we treat our customers. We value our customers because they are our family too.”
Last year, April’s father Bill, passed away from lung cancer. And several months ago, April collaborated with the Lung Cancer Foundation of America to create a specially wrapped tow truck in his honor. She worked with the LCFA on the design and had a new truck wrapped in the LCFA’s colors and brand.
“It was a unique honoring of him,” she tells me. “We held a truck unveiling once it was completed, and the Surfside Beach Police as well as the South Carolina Highway Patrol escorted it to our garage. It was a pretty awesome event.”
The truck is still out on the road, helping to raise awareness for lung cancer.
After her father’s passing, April, her mom Cheryl, and her brother, Sean continue the running of DeFalco’s along with their 50 employees with the same standards that the company has been operating with for over 20 years.
Does she always see herself staying in the family business?
“My siblings and I have been working in the business all of our lives, and will continue the family business for generations to come,” she says.