Start planning now—because once the pumpkins drop, Conway’s Halloween makeover becomes the most magical (and mildly spooky) event of the season.
Conway, SC doesn’t just celebrate Halloween. It becomes Halloween.
Every October, Downtown Conway rebrands itself as the “City of Halloween, South Carolina,” and if you’re picturing a Hallmark movie that had a lovechild with a Tim Burton film—you’re in the right mindset. This isn’t some half-hearted pumpkin patch situation. We’re talking a full-blown, city-backed, month-long Halloween spectacle with themed streetscapes, haunted decor installations, and signature events like ghost walks, wine tastings, and a golf cart parade.
So if you want to see 3,000 pumpkins suspended in historic oak trees or get serenaded by spooky pirates down by the marina—you’d better start planning now.
Here’s everything you need to know before the witches start flying.
Conway’s “City of Halloween” Returns for 2025
Let’s start with the basics:
Since 2022, the City of Conway has officially renamed itself each October to “The City of Halloween, South Carolina.” The mayor even signs a proclamation. It’s a citywide takeover—visible on signage, event branding, and even local merchandise.
The goal? Turn Conway’s cozy, walkable downtown into a Halloween destination that brings people (and commerce) into the heart of the city. Spoiler: It works.
In 2024, Conway saw more visitors in October than in December—and they’re upping the game again this year.
Signature Sights You’ll See All Month Long
Pumpkins in Trees
Conway’s most iconic Halloween installation? A dreamy (and a little eerie) pumpkin canopy. Nearly 3,000 orange pumpkins hang from the historic oak-lined streets downtown. At night, it glows. At golden hour, it’s a selfie dreamscape.
The “Proclamation” Pirate Ship
This massive haunted pirate ship docked near the Conway Marina is a fan-favorite photo stop. Pro tip: visit at dusk for full spooky ambiance and prime content capture.
Alley Activations
Throughout October, themed alleyways come alive (or undead?) with immersive decorations. Expect returning faves like:
- Squeal Alley (yes, it lives up to the name)
- Tunnel of Bones
- Shiverwalk along the Riverwalk
Halloween Market
This pop-up market features spooky vendors, artisan wares, creepy confections, and handmade décor—all sold from charming little vendor sheds that look like Halloween took over a Christmas village.
Mark Your Calendars: 2025 Events You Can’t Miss
Opening Night Kickoff
In 2024, this included a costume parade, live music, and street-side fun. 2025 promises similar vibes. Be there when the city becomes Halloween—literally overnight.
Golf Cart & CCU Homecoming Parade
In 2024, it was held on October 19. The 2025 date is TBD (aligned with Coastal Carolina University’s homecoming week), but the parade route typically runs from Public Safety → 9th Ave → Laurel St → Marina Dr. Think: decked-out golf carts, students, floats, and candy flying through the air.
Conway Ghost Walk
A costumed, narrated, one-mile storytelling walk through the historic district. These professional ghost stories sell out every year, so don’t snooze.
Witches, Wizards & Wine
A progressive wine tasting through downtown shops—where costumed adults sip, shop, and repeat. It’s festive, it’s fabulous, and it historically sells out faster than a PSL on a Monday.
Decorations That Deserve Their Own Reel
Skeleton Alley & Giant Skeletons
Massive skeletons—some 12+ feet tall—loom along side streets and by the water tower. One is even decked out in disco tiles, serving as a haunted DJ. (Skeletons can boogie, FYI.)
Life- Size Halloween Characters
Spotted in 2024: an 8-foot jack-o’-lantern, a mayor-as-wizard statue, and foam props so detailed they belong on a movie set. New surprises debut each year, so follow local pages for “the reveal.”
Graveyard Scenes & Audio Effects
One immersive setup mimics a haunted cemetery with creepy audio from The Exorcist. Chill-inducing in the best way.
Local Vibes & Community Touches
Decor by the People
Want to add to the display? Locals are encouraged to decorate foam pumpkins and drop them off at City Hall. You’ll see them suspended in trees or displayed downtown—each one different.
Neighborhood Haunts
Shout-out to the Momyer family, local legends who transform their yard into a fog-filled clown spectacle. Their haunted home display is free and has become a seasonal staple.
One Last Spell Before You Go
Downtown Conway’s Halloween glow only lasts from October 1 to November 1—after that, the pumpkins disappear until next year. Decorations go up the first day of the month and come down right after Halloween night.
So set those calendar alerts, dust off your costume, and get ready for one of the most creative, cozy, and camera-ready Halloween towns in the South.
It’s spooky season, y’all. And Conway’s about to own it!!
